Here at TishTash, story is everything. Storytelling is a powerful tool in PR, helping brands to deliver meaningful messages, that resonate with the right audiences. Stories evoke emotions, engage our minds and leave a lasting impact, and have always had an inherent connection with society. Recognizing the significance of storytelling
I’ve lost track now of the number of times that people have asked if being a PR Agency with a specific niche was a wise business decision or not. People assume being specialist limits us as a business, that we earn less, or it means we can’t grow much more than we have done to date. Honestly, I couldn’t disagree more, and making the decision to be a specialist PR and marketing agency really has only been hugely beneficial to us. Never more has this been true than in the year of Covid when consumers craved health, wellness, and self-care
Ah, the relationship between a PR and a journalist is a special one. Whilst both would tell you how frustrating they find it at times, like true family relationships, neither can manage without the help of the other! That said, whilst the goal at TishTash Marketing & PR is to ensure positive, thoughtful, and engaging media coverage for our clients and brands, we know there is most definitely a way to manage an editor, writer, broadcaster, or any journalistic outlet we want to keep on side. Solid media training will absolutely teach you what to say to the press, but
The reputation of a brand, business, or individual in the public eye has never been more important. In 2021, the consumer is paying far more attention to the values and ethics of companies that they engage with and buy from, irrespective of industry. It’s easy to think of reputation management and public relations as being interchangeable. It’s true that they complement and work hand in hand with each other, but both come with very different objectives and public perceptions. A crisis may or may not happen – your reputation, however, precedes you and is a constant, the management of which
