Talking brilliantly since 2012.



Tips For Becoming A Successful Instagram Influencer in the Middle East

It’s no secret that gram is a different platform, long gone are the days when posting a pretty photo and a 3-word caption would lead to massive growth. #fail! In this blog post, our social media queen Nicole Clarke shares the top 3 strategies to take your Instagram Influencer career to the next level in the Middle East! Whether you’re just starting on your Instagram influencer journey or already have thousands of followers, these strategies will help you:  Identify Your Niche and Content Pillars The more focused and niched you are in the beginning, the easier you’ll be able to

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What I Wish I’d Known Before I Started Out in PR

The PR (Public Relations) industry has historically been rated as one of the most stressful industries to work in. This is a global census, of course, and things don’t look all that different in the UAE. From managing expectations end-to-end with not only impatient clients, but influencers, external agencies, media, and also your team, the job can be difficult. Difficult, but not impossible, and definitely rewarding at times. I started my PR journey right out of university, so I’ve learned quite a bit in the last year and a half. Fresh-faced and a little nervous about my first job, I

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Influencer Marketing and how can it help your business grow

As a brand, it is imperative to find your target market. Apart from marketing, it is also essential to work on your brand’s social media. Traditional Social Media has now evolved and apart from organic content (read on social media trends for 2022), there are various aspects to consider like Ads and Influencer Marketing. Today we will be talking about influencer marketing. What Is Influencer Marketing? Influencers have their own target audience, who they work hard at acquiring, and finding an influencer with the right target audience is the key to Brand Awareness. Essentially Influencer marketing is a type of

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