Talking brilliantly since 2012.

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What is PR or PR agency and how can it help your business?

To understand how PR or a PR agency can help your business, it is important to understand what exactly PR is. This is why you are here right? PR or Public Relations as defined by the Public Relations Society of America PRSA is: “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” In simple words, PR activities are a brand’s effort to create a positive image of the product or create brand value for the company’s image. It eventually influences a prospective consumer to make an informed purchase. PR is not the same as marketing

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Why being a specialist PR Agency in Dubai was the best decision TishTash ever made!

I’ve lost track now of the number of times that people have asked if being a PR Agency with a specific niche was a wise business decision or not. People assume being specialist limits us as a business, that we earn less, or it means we can’t grow much more than we have done to date. Honestly, I couldn’t disagree more, and making the decision to be a specialist PR and marketing agency really has only been hugely beneficial to us. Never more has this been true than in the year of Covid when consumers craved health, wellness, and self-care

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things-never-say-to-a-journalist

5 Things you should never say to a Journalist

Ah, the relationship between a PR and a journalist is a special one. Whilst both would tell you how frustrating they find it at times, like true family relationships, neither can manage without the help of the other! That said, whilst the goal at TishTash Marketing & PR is to ensure positive, thoughtful, and engaging media coverage for our clients and brands, we know there is most definitely a way to manage an editor, writer, broadcaster, or any journalistic outlet we want to keep on side. Solid media training will absolutely teach you what to say to the press, but

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