The dangers of influencer marketing ( Influencer fatigue ) are well documented, recently to the point that we feel the need to jump to the defense of working with influencers as part of your marketing strategy. There are horror stories – work not being delivered, zero ROI, and disgruntled brands
It’s no secret that gram is a different platform, long gone are the days when posting a pretty photo and a 3-word caption would lead to massive growth. #fail! In this blog post, our social media queen Nicole Clarke shares the top 3 strategies to take your Instagram Influencer career to the next level in the Middle East! Whether you’re just starting on your Instagram influencer journey or already have thousands of followers, these strategies will help you: Identify Your Niche and Content Pillars The more focused and niched you are in the beginning, the easier you’ll be able to
The PR (Public Relations) industry has historically been rated as one of the most stressful industries to work in. This is a global census, of course, and things don’t look all that different in the UAE. From managing expectations end-to-end with not only impatient clients, but influencers, external agencies, media, and also your team, the job can be difficult. Difficult, but not impossible, and definitely rewarding at times. I started my PR journey right out of university, so I’ve learned quite a bit in the last year and a half. Fresh-faced and a little nervous about my first job, I
As a brand, it is imperative to find your target market. Apart from marketing, it is also essential to work on your brand’s social media. Traditional Social Media has now evolved and apart from organic content (read on social media trends for 2022), there are various aspects to consider like Ads and Influencer Marketing. Today we will be talking about influencer marketing. What Is Influencer Marketing? Influencers have their own target audience, who they work hard at acquiring, and finding an influencer with the right target audience is the key to Brand Awareness. Essentially Influencer marketing is a type of
