Talking brilliantly since 2012.

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Building Brand Authority Through Thought Leadership Campaigns

Building Brand Authority Through Thought Leadership Campaigns

Brand authority, or brand trust,  is crucial in connecting customers and clients with your business, services, or brand. Done well, it attracts people positively, but it might need defining for the business owner or marketer. Your brand trust or authority is your reputation, both online and offline. Ideally, you need your customers or clients to value you as authoritative, reliable, and with trust – as a truly credible source for your products, services, and information relating to your business or sector. Brand authority is the key to building positive relationships and garnering loyalty – and you can leverage this to

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user generated content

4 Benefits of User Generated Content (UGC) in PR Campaigns for Building Authenticity and Boosting Audience Engagement

In today’s highly digital age, user generated content (UGC) has become an asset for marketers worldwide. It has transformed how brands connect with their audiences, and its benefits extend across various industries and platforms, fostering authenticity and driving increased audience participation. In this article, we will explore the benefits of incorporating UGC in PR campaigns and showcase why it has become essential for successful brand strategies.  1.⁠ ⁠Brand Awareness It goes without saying that UGC boosts brand recognition. Because user-generated content allows users to actively interact with a brand and share their personal experiences, it has a significant impact on

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Social-Media-Etiquette

Social Media Etiquette for Business 101

Building a brand’s presence is integral to any business, and it is a powerful tool. It can help a business engage with its target audience and drive sales. However, to navigate the social media landscape, we must understand etiquette to build a positive online reputation for our business. Here are some do’s and don’ts/ social media etiquette for a business: 1 – Authenticity breeds trust. A genuine transparent interaction with your audience builds trust. Avoid using deceptive tactics to gain followers or engagement. Transparency when dealing with feedback or issues, helps build credibility. 2 – Social Media is a two-way

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