There has been much said about the decline of print publications as a result of the growth of online. However, print publications are still here, more widely read than you’d be led to believe and still preferred by many readers. Print publications provide opportunities for longer, more in-depth feature articles and us PR folk still love nothing more than a bit of print coverage.
Print is still loved as people feel reading a magazine is more enjoyable than reading than an electronic device. As mobiles or smartphones are seen as the least relaxing way to read and more people are looking to ‘unplug’ to be able to enjoy a meaningful life. More people are now cherishing life without their electronic tools and print media is something that is still given more attention.
The printed word is still perceived as more credible to many people too and more so than anything on the web. It’s seen as a premium channel and used for premium products and high-quality clients. As the more we become digitized, the credibility and high engagement level that print offers as both content and advertising medium, has the potential to stand out more. Ultimately print materials and publications offer a brand experience that cannot be replicated online.
Print helps brands reach their target audience, whether it be a niche market or the general public. As the printed word carries more weight than digital media and is seen more valuable. Here are some more key reasons why we still love print:
- Print is unique because of the feel of it being sensory and makes you interact and engage with the content.
- It’s specific – if you look at any magazine you will find lots of targeted information. Print allows you to place your article in front of people that are most likely to read it.
- It’s credible as all materials are reviewed and edited before anything is published.
- Print will last forever and is the best and most effective option for campaigns.