Let us introduce you to Neelam Keswani, the CEO of Glamazle.com one of our favourite online beauty stores.
Glamazle.com was founded in February 2015 after Neelam became frustrated at not being able to find the beauty and make-up brands she loved in the region. Combining Neelam’s love for makeup and her business acumen, Glamazle offers a fast and fun experience, with the world’s leading beauty and cosmetic brands available at just a click and delivered speedily to consumer’s doorsteps. Now leading the way for e-commerce in the beauty sector in the region, the site has continued to go from strength to strength, with over 300 brands and 10,000 SKUs including cult, niche and much loved brands The Ordinary, Drunk Elephant, Glow Recipe, Elf, Tata Harper and many more.
Neelam likes to hide out behind the scenes working her magic, but we persuaded her to come out and say hello so you can learn more about her…
Tell us a little bit about you and your company/brand?
I am Neelam Keswani the CEO of Glamazle.com, an online beauty and fashion store. I started the business in 2015, seeing the need for branded cosmetics in the Middle East at affordable prices. 5 years later we house over 300 plus brands of skincare, makeup, haircare, nailcare, perfumes, fashion accessories, shipping to MENA region.
Who or what inspires you?
Success is the best inspiration. I love to follow and read about successful entrepreneurs, their route to success. The person who inspires me the most is my ex-boss Donna Benton, I learned how to run a business and the most important mantra to successful company “Happy employees is a Happy company”.
Where’s your perfect UAE staycay?
Hands down St. Regis Beach Resort Sadiyaat Island. I have been there 3 times already and each time I go there, I just spend hours near the pool and don’t leave the property for anything. 2 nights and 3 days just chilling at the property.
What is your favourite hair salon, spa or place to go in Dubai to relax?
I love the Talise Spa in Zabeel Saray. Every time I need a recharge (once in 6 months), I just go there for a day of retreat. They have everything in the spa and the therapists are amazing.
What’s your favourite restaurant in Dubai?
I am born here so this list is too long. Currently, Din Tai Fung. I love Asian food (except Sushi). Dim Sum is my soul food and I wish I could have it every day.
If you could only take one product with you to a desert island, what would it be?
Tatcha The Deep Cleanse – its my favourite face wash.
What is your top beauty or skincare tip?
Never forget SPF and secondly never sleep with your make-up on
Where is your favourite place to shop for all things beauty, health or wellness?
Glamazle.com – the best online store for everything beauty, skincare, hair care and perfumes!
If you had one piece of advice to someone just starting out, what would it be?
Take the plunge, you won’t know if you are going drown or swim sitting on the shore.
And what is your most used word?!
Thank you. A word that can make everyone feel worthy of what they are doing. Thank you is an act of appreciating someone. Try it and say Thank you to someone even if they just hold the elevator for you or your team member who just suggested you a solution.
Find out more about Glamazle: