As we are PR professionals, we rely majorly on words and the way they are woven in ways to create a story. We are storytellers, and we can say them out loud or put the pen to paper, but we will always use our lovely words. From the greatest PR legends in the world, here are our 5 favourite PR Quotes:
1. “Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis
Our top favourite quote is by Nikos Kazantzakis. Because as we are the storytellers of society, we oversee developing the skill of creativity and imagination. The PR industry helps people to see and think about things more with their hearts, and less with logic, and in that there is beauty.
2. “Public-relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington
This quote is a close one to our hearts. As authenticity is integral to us as a PR agency in Dubai, it is quite like a flower arrangement when you think about it. We see the beauty in everything, and we work on showing it to everyone else to enjoy it with us.
3. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
This is an important one to PR. As we are all about a good rep, sometimes just a couple of misworded sentences being the thing that destroys it. We as PR professionals make it our life’s work to listen, see and study the different cultures around us and adapt, so we not only build good reputations, but maintain it in the long run as well.
4. “The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power.” – Malcolm X
Whether it’s traditional media or digital media, we love all media equally. The power that media has is undeniable, and as a PR agency we are determined to always do good with it and never to abuse it, as we seriously believe in Karma!
5. “Words are, of course, the most powerful drug used by mankind.” – Rudyard Kipling
Last but not least, this quote by Rudyard Kipling. We are lovers of the written word, and we believe that with the right use of words, we can create something so beautiful that it can win over even the strongest of hearts. For the love of the written word, and for the love of the spoken one, we are the storytellers, and we are the people you go to in order to build your reputation.
Written by: Layan AlJammal, PR Girl at TishTash