Instagram Shop is a huge opportunity for any brand looking to sell your products on Instagram.
Ready to set up an Instagram Shop and start driving sales? Here’s everything you need to know:
What is an Instagram Shop?
Instagram Shop offers a way for businesses to showcase their product catalogue and reach new customers on Instagram.
Brands can curate a list of shoppable products that are directly accessible through the “View Shop” button on their Instagram profile page.
Setting up an Instagram Shop is easier than you might think. Here’s a step-by-step TishTash guide to help you get started:
The first step is to check if your account is suitable!
To get set up with Instagram Shop, your business needs to tick all of these boxes, so you are eligible and able to set up Instagram Shopping.
- Your business is located in a supported market
- Your business has an eligible product
- Your business complies with Instagram’s merchant agreement and commerce policies
- Your business owns a website domain in which you intend to sell from
Do you have a Business or Creator Account?
Before you can set up an Instagram Shop, you’ll need to switch to a Business account.
Once you have a Business account, you can add in relevant business information, such as opening hours, business address, phone number and a link to your website.
Upload Your Products into a Catalogue
Instagram Shop requires you to have a product catalogue, which is a list of all your products, inventory, images and descriptions.
There are two ways to connect a product catalogue to your Instagram business account:
Catalogue Manager (The “do it yourself” method found within Facebook Business Manager) or E-commerce Platform Partner (An integration through certified e-commerce platform partners, such as Shopify or BigCommerce)
Once you’ve connected a product catalog to your Instagram, you will need to submit your account for review by following these steps:
- Go to your business’s Instagram profile and tap the menu icon
- Select “Settings”.
- Sign up for shopping
- Follow the steps to submit your account for review.
- Visit “Shopping” in your “Settings” at any time to check your status.
Account reviews typically take a few days but sometimes can take longer.
Some businesses may be notified that additional information is necessary to prove ownership of your website domain. If you receive this notification, follow these steps to complete a domain verification process to submit your account for review.
Turn On Shopping
Once your account is approved, you can turn on shopping features. WOOOP!
- Go to your business’s Instagram profile and tap the menu icon.
- Select “Settings”.
- Tap “Business” and then tap “Shopping”.
- Select the “product catalogue” that you want to connect to your account.
- Select “Done”.
NOTE: If you don’t see Shopping in your settings, your account is probably still under review or hasn’t been approved for Instagram Shopping.
Your Instagram Shop will automatically appear on your Instagram profile page.
You will also be able to start tagging products in your feed posts, Instagram Stories, IGTV videos, Reels, Guides, and Live broadcasts — opening up a lot of new e-commerce opportunities!
Plus, businesses with an Instagram Shop can add a “swipe up” link that directs viewers to their shop — even if they don’t have 10K followers yet.
Keep up to date with the latest developments on Instagram here.