A year after its launch in the overseas market, this Chinese application has taken the social media world by storm with over 500 million subscribers now on it. From various beauty brands around the world who have launched successful marketing campaigns to make-up influencers, the platform is bustling with authentic content from all around the world.
Now if the whole world is on it and you’re not, there’s no need to worry! Whether you’re just starting out with the app or wish to create an account on the global pop culture craze tool, you’re in the right place as we’ve gathered a list of tips and tricks for you to create some successful videos and get that desired fan base. Whether fashion brands such as Calvin Klein(@CalvinKlein) who have created shot videos with celebrities or beauty brand Fenty Beauty (@fentybeauty) which shares video snippets of product displays, swatches and quick tutorials, you can do all of that too, simply with the help of some tips and tricks below.
From the next generation of beauty influencers to make-up artists, the application seems to be flooded with wacky trends, beauty hacks and an abundance of informative tricks to make your day extremely exciting. As a leading beauty PR agency, we’ve gathered the top tips to help you build a presence on the platform.
#TishTash Tip 1 – Take part in a popular beauty trend
From creating a tie-dye for a pair of Nike socks to trying out the rainbow eyeshadow trend, the opportunities are countless for you to create a following on the application and it’s truly a gold mine for beauty lovers out there. The chances of you increasing your following are higher by hopping on the bandwagon and trying out a new beauty trend. You can stay on top of all the latest challenges on the ‘For You’ page or type in the latest hashtags to discover some exciting new challenges which might even include doing ‘a lip tutorial on faking lip injections’
#TishTash Tip 2 – Avoid using old content
To stay fresh on the application it’s essential to always create new and exciting content without recycling old content or that which has already been used on other platforms. Try and keep it as original and authentic as possible with snappy and engaging videos adding a hint of humour too. For instance @skincarebyhyram shares his skincare advice in the most authentic manner (a very entertaining and non-judgmental way) making this 24-year-old’s account quite addictive.
#TishTash Tip 3 – Create your own challenge
If you’re a brand and wish to create your presence on the application, why not be a bit adventurous and try creating your own challenge with a catchy hashtag? Products with instant results such as Ordinary’s Peeling Solution, had viewers share their before and after results in a short span of 15 seconds thereby making the content visually enticing. Beauty brands such as E.L.F cosmetics also creating the most-viral campaign on TikTok with consumers from all around the world including celebrities such as Ellen and Reese Witherspoon who also contributed, having the campaign generate nearly 5 million videos on the application.
#TishTash Tip 4 – Be consistent
Try to post at least once a day in order to create a presence on the application, as the key to succeeding here is through continual effort and manual community management. Applications such as Instagram have tools to automatically schedule and post content such as Planoly. Beauty brands such as @Morpheofficial post at least once a day with original content that includes swatches, eyebrow tutorials and makeup hacks to keep their viewers engaged. If you post varied content, it’s the best way to see what picks up at the end in order to develop a key strategy either for your page.
#TishTash Tip 5 – Have fun with the application
In the rut of trying to gain followers, most brands and people forget to have fun while putting out new content. The entire process can be quite tedious and might require lot of patience. So instead of focusing too much on views or likes try enjoying and expressing your actual emotions while creating content for that might just hit the sweet spot of your audience.
So which challenge will you be trying out next?