New division aims to get clients to end target consumers even faster through specialist events, activations and strategic use of consumer database
As the lines between PR, marketing, advertising, etc, continue to blur, so does the role agencies play with their clients. Whilst PR and other marketing and communications will always hold value in terms of credibility and mass reach, clients are demanding more tangible and immediate results from PR, especially in challenging economic times.
To meet increased demands from clients to get brands to their end consumers as quickly and effectively as possible in order to drive leads and ultimately sales, specialist PR and marketing agency TishTash has launched their own consumer division.
Over the past 8 months the agency has been growing their own consumer database through social media and digital channels, events and on the ground activations and now has over 8,000 UAE consumers (90% female) registered along with a wide selection of demographic data. In addition, the agency has entered into a strategic agreement with a leading e-commerce company in the region to have access to their database of 80,000 to invite to events and send exclusive offers as required.
The agency’s new consumer team offers clients a mix of events (in-store and stand alone launch events), activations, social campaigns and database marketing aimed at allowing clients to reach their target audience directly.
The team has already secured contracts with a number of the large retail groups in the region and have filled in-store events with 800+ target consumers and delivered sales in excess of AED 50,000 over 3 hours. Some of the agency’s exclusive client codes are now driving AED 30,000 of recurring revenue for clients each month.
“Whilst traditional PR and marketing communications remains the bread and butter of what we do as an agency and I passionately believe in the power of PR and what it can achieve for a brand, as an agency we need to move with the changing times and client demand. Reaching consumers at a quicker speed was something we had so much demand for and no other agency was moving into this space, so we decided to focus strategically in this area as a business,” said Founder and CEO of TishTash, Natasha Hatherall.
Hatherall continues, “I worked for over 5 years with Diageo, who due to the nature of their business have some of the most sophisticated databases and CRM capabilities. Taking this experience, along with my 20 years experience in PR and marketing, seemed like a natural move as few companies seem to understand the power of customer data and that it’s one of the most powerful assets to any business, yet alone how to optimise it to full effect. I am genuinely excited about this new chapter for our agency and believe it will be one of our fastest growing areas in the year ahead and a great addition to the other services we provide.”
Launched by Natasha Hatherall in January 2012, TishTash Marketing and Public Relations has swiftly grown to be one of the most sought-after specialist PR and marketing agencies operating in two areas; beauty, health and wellness and kids and family focused brands with their little sister TishTash Tots.
For more information visit www.tishtash.com or @tishtashtalks.