TishTash are super excited to be supporting EX1 Cosmetics on their Middle East launch, exclusively in the brand-new beauty haven, Watsons – Dubai Mall. Available in-store and online, EX1 Cosmetics are proud to be vegan, cruelty free and boast a cult following due to their award-winning range of base make up including foundation, concealer, powder and blusher.
Founder of EX1 Cosmetics, Farah Naz created the brand after scouring beauty counters and drugstores trying to find a foundation that matched her skin. Everything was either too pink or too orange. After speaking to many other women, who also shared the same issue, one thing was apparent; all of them had the same golden yellow undertones as Farah, whether they were light or dark. Being a biochemist Farah was able to develop and make her own foundation, spending two years traveling between London and Milan to ensure a perfect foundation that micro matched her skin.
Originally launched for olive skin tones, EX1 quickly became popular with non-olive-skinned women who, due to the unique golden yellow pigments, felt it gave them a natural and healthy-looking complexion. The range now comes in 16 different shades.
To find out more please visit www. https://ex1cosmetics.com/. Keep up to date with the latest EX1 Cosmetics news on social media @ex1cosmetics.
Why we love EX1 Cosmetics… Being beauty fanatics, we have heard amazing things about this cult beauty brand and are thrilled to see its presence here in the UAE. Providing affordable luxury with a range of base make up that looks and feels like skin, what’s not to love? With a slew of celebrity fans including Michelle Obama, Rosie Huntington-Whiteley, Reese Witherspoon and Emma Stone to name just a few, whether you are pale, dark or olive skinned, EX1 Cosmetics covers 90% of skin tones and gives that superstar glow – we are hooked!
Want to know more? Drop a line to Laura@tishtash.com