As any agile agency knows, the blurred lines between PR, marketing, digital and actual human, consumer reach are less fuzzy and more a boiling pan of visibility soup.
Now the consumers are the media and whilst agency life & press & influencer events go together like a TishTash girl and her latest skincare crush, clients are looking for more innovative ways to reach the public directly, and in turn, increase sales at the same time.
Impossible? Not at all.
You see, the power really is in your database.
Whether you are looking for new business, nurturing potential leads or day-to- day media management, it’s vital to keep those lists and leads warm.
Looking after your database really can give you the edge, especially when navigating the stormy waters of a year like 2020.
At TishTash, we look after people – from staff, to clients, to collaborations, and now consumers. Relationships are everything, and we are the UAEs experts in what is now fondly known as ‘Promotional and Nurturing Marketing’ – not too catchy, but we know it works 😉
We are able to not only work closely with traditional media and digital media outlets on our client’s behalf, but our unique consumer database means we can invite cash carrying, highly targeted consumers to our events too.
The clients make sales, and our ‘citizen journalists’ love to cover brands on their social channels and talk about their favourite products and experiences with friend’s aka word of mouth.
Yes, nurturing our database is a job in itself, but we are PR proof that this work pays off and sits alongside reputation management and traditional coverage.
Dubai consumers love events as much as the media, and when the future of retail is ‘experiential’- what better way to win customers over with a creative concept, coupled with shopping. Clicks and comments are one thing, but cash andcontent?
What’s not to love?
If you are not giving your own database attention, you really are leaving money on the table. A common misconception is that PR cannot be accountable to marketing and sales, but we think they are perfect partners – with a dash of creativity and a strong database, and for us – that’s where the business really is, because if 2020 has taught us anything, it’s that those relationships should never be limited to one pillar at a time.
Lead nurturing can take time and keeping a clean database might seem like the most mundane of tasks, but when the economy calls for that dreaded ‘pivot’ – you’ll be glad you took the time, and your clients will thank you for it. It was definitely one of the best decisions we made as a business.
With the valuable data you collect, you can give your prospects what they need – with that vital personal touch. People power and not only your business, but your client’s bottom line. Think of your database as a list of friends – and you can never have too many of those – creating lifetime ambassadors. Lead generation and nurturing people are the relationship, and business building tools that PR is best at.