Summer looks a little different this year but certainly better than 2020 (small wins!). People are able to travel to certain places so there is likely to be some making a bid for freedom, combined with a lot of people staying and enjoying the hotels and daycations here. With that in mind, your marketing when it comes to spas and salons, needs to encompass both parties to ensure maximum feet through the door. But, how?
Here are our top 5 marketing and PR tips to see you through the summer:
- Summer package
You can’t go wrong with a specially designed package for your clients, especially in the summer. With people going on mini breaks or attending events this is the perfect time to offer a specifically curated summer travel or party pamper package.
- Partner up
Everyone is in this together so why not partner up with a non-competitive local business to benefit both parties. There are lots of options such as allowing a brand to have a pop-up in your salon or spa to drive new footfall or alternatively you could look at offering services outside of your location, such as a pop-up or event to raise brand awareness.
- Trend and Opinion Pieces
Now is the time to get creative with your PR. Set yourself and your salon or spa apart by positioning yourself as a thought-leader in your field with strategic opinion pieces or trend predictions. Often these pieces can result in a full page or DPS in some of the top tier titles in the region.
When you have a strong and loyal clientele, they are your biggest advocates, so why not utilise them. Introduce a ‘refer a friend’ program that rewards your loyal clients along with introducing new faces to your spa or salon. It’s win win for all!
Less of a marketing or PR tip but a tip none the less! It all starts from within so make your staff the biggest champions of your concept. With a client already through the door the hardest part is done so why not train staff to up-sell and introduce people to new services they perhaps wouldn’t have considered before!