Instagram last week launched a new feature to take on social media rival, TikTok. And it is currently available in the UAE. Instagram Reels are 15-second videos that users can pair with music and share as stories, in the same way that the TikTok platform does.
In need of some Instagram Reels ideas? You’re in the right place.
Brainstorming original content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block.
To spark some inspiration, we’re sharing our top Instagram Reels ideas you can use for your brand or business right now!
Why Post to Instagram Reels
If you’re not sharing original content to Instagram Reels, you could be missing out on a huge opportunity for your brand or business.
Reels are a new way to engage with your Instagram community and reach a wider audience. In fact, they’re a real growth hack right now.
As with all new features, it’s a good idea to strike while the iron is hot — the Instagram algorithm helps to promote new features, and competition is still relatively low. Plus, the new Instagram Reels tab is full of suggested content, which is a great way to reach new audiences and boost your organic discovery.
TishTashTip: Instagram recently announced that content with visible watermarks or logos from other apps (such as TikTok) will be less discoverable in the app.
This means it’s more important than ever to create original content if you want to show up on the Reels tab — and why we’re sharing our fresh content ideas in this blog post!
Instagram Reels Idea #1: Show the “Real Side” of Your Brand/Product
Whether in real life or on the Gram, people love to feel like they’re part of a community. And when you build a community on social media, it’s important to make your followers feel like friends.
You typically tell your friends everything, the good and the bad. If it’s on-brand for you, share a Reel showing the real side of your brand or product.
Instagram Reels Idea #2: Take Your Followers Behind the Scenes
Pull back the curtain and show your followers some behind the scenes action. Whether you’re a photographer or you’re a small business that sells candles, creating a behind the scenes Reel can be easy and effective!
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Instagram Reels Idea #3: Introduce Yourself and Tell Your Story
Since Reels land on the Reels Explore page, you have the opportunity to introduce yourself or share your brand story with thousands of new followers!
Instagram Reels Idea #4: Show a Before and After
Sharing before and after videos are a great way to increase your engagement. Not only are they intriguing, but they can also be satisfying to watch — the recipe for a perfect Reel.
You can do before and after Reels with home renovations, recipes, hair, illustrations, and more.
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Instagram Reels Idea #5: Repurpose Evergreen Content
Take a look at your content: Instagram, your website, YouTube, blog, Pinterest and look for what you can repurpose.Evergreen content is content that never goes out of style — meaning you can always repurpose it!
Instagram Reels Idea #6: A Day in the Life
If you’re an influencer or content creator, take your followers along with you and create a “day in the life” Reel.
Similar to a behind the scenes Reel, but instead of focusing on the behind the scenes of your work or business, you’re taking your followers through your daily ritual with a more lifestyle edge to it.
Instagram Reels Idea #7: Answer FAQs
If you’re strapped for Instagram Reels ideas, look to your Instagram comments, DMs, and FAQs for inspiration. Are your followers asking you where you’re located? What are your best selling products? Take these questions and answer them in a quick 15 to 30-second Reel.
Instagram Reels Idea #8: Offer Tips and Tricks
If you’re all out of ideas, tips and tricks are a great place to start. No matter your industry, you hold valuable information that can help your audience! Whether it’s sharing styling and outfit tips, or photo editing hacks, the creative options are endless.
TishTashTip: Utilise text to create captions on Instagram Reels. Not only do people watch videos without sound, but they also help to create a more inclusive and accessible account for those who are hearing impaired.
Instagram Reels Idea #9: Give a Sneak Peek
If you find yourself in a pinch for Instagram Reels ideas, create a sneak peek video!
In the days leading up to the Beautt launch, we made a sneak peek video at our merch. It was a collection of quick clips but still long enough to get people excited and talking!
Instagram Reels Idea #10: Hop On a Trend
One way to get your Reel in front of more eyes is by hopping on a trend! Just like on TikTok, trends come and go, so it’s a good idea to be on the lookout.
These are just a few Instagram Reels ideas to get your juices flowing! And, at the end of the day, it’s all about trial and error.
Once you play around with it, you’ll find what works for you.
Click here for more ideas on creating Vertical Videos.