Everybody has to start somewhere, and this is where all of us PR people start. In order to get your dream Public Relations job, you have to be the company’s dream PR person, and we’re going to tell you how!
Your Cover Letter
The first step in your application process for your dream PR job should be your cover letter. It should be concise, specific, unique, and personal. The key is always to have a killer hook – one that makes them want to get to know you more. This is a key skill of the job – so show you’ve got what it takes!
· Don’t be afraid to get personal
One of the many things that makes the PR industry different than any other industry is that we are passionate about words and how they can make us feel when we read them, so always keep that in mind when applying to a PR Job. Write your biggest accomplishments and your ambitions, explain to the reader what’s so interesting about you that they’ll value you as an asset, and then go from there. Make this brief but interesting enough that they want to continue reading till the end.
· Do Your Research
Always. Do. Your. Research. We cannot stress this enough! If you don’t know enough about the company you’re applying to, do you even want to get that job? Start with the company’s mission vision, and values and go from there! Find a way to curate your skills and your knowledge to what interests the company, and always show them what unique benefits you’re bringing to the table.
Focus on all of your previous experiences – not your latest job description, but your accomplishments and what you’ve learned. This should be the core of your cover letter and should be the longest. Tell them what you did and what you could do, and always remember to alter it to fit into the job you’re applying to.
· Go all out!
When applying to any PR job, your resume should always showcase your personality. Remember that the market is full of people who just want to get the job without trying, so they’ll most likely have plain resumes just stacked with words. Therefore, try to experiment with some graphics instead of words in some parts of your resume, it would make your resume more attractive and would give you that push that you needed!
· One Doesn’t Fit All!
Not all jobs you apply for are the same, certainly not in the PR industry. You should always change your resume up a bit with every job you see and add the experience that is most relevant for each job description. This way, the recruiter can see that you are interested in their agency in specific, and not just applying left and right!
These are just some of our tips to help you professionally land the perfect PR job, but never forget to work on yourself by attending training courses and seminars and work on growing your own network of connections. A PR professional without connections is like a car without any wheels – they cannot go anywhere! 😉