Have you ever wondered how important PR and social media are to your company’s Brand Image? These days, as a brand you are always thinking about social media, but are…

In a busy market, gaining visibility and custom for your new beauty or wellness product, or launch, be it services, skincare, make-up, salon or spa is more important than ever.…

Anyone with an ounce of true marketing and public relations expertise will tell you that during the past 18 months, the agility of agencies in Dubai and the rest of…

The dangers of influencer marketing are well documented, recently to the point that we feel the need to jump to the defense of working with influencers as part of your…

All brows need a little TLC every now and then. Whilst shaping your own arches at home might seem simple enough, it’s easy to go overboard. They can go from…

Summer is here with a vengeance in Dubai. We are melting under the mask we have to wear while we are out and about in the scorching heat. Here are…

Summer looks a little different this year but certainly better than 2020 (small wins!). People are able to travel to certain places so there is likely to be some making…

I know we are currently shouting ‘Schools out for summer!’ but there is no time like the present when it comes to planning your back-to-school campaigns, ahead of the mass…

When the mercury rises and the humidity’s intense, it’s hard to imagine anything more than a light layer of moisturiser on your face, let alone a full face of makeup.…

The Starter Guide Being a parent doesn’t rank very high in the most planet-friendly pastime, they require a lot of ‘stuff’, most of which comes in the form of some…