across the globe. For the last 18 years this week has aimed to bring awareness and support to the many people affected by baby and pregnancy loss, a topic that…

The reputation of a brand, business or individual in the public eye has never been more important. In 2021, the consumer is paying far more attention to the values and…

The reputation of a brand, business or individual in the public eye has never been more important. In 2021, the consumer is paying far more attention to the values and…

Ah, the relationship between a PR and a journalist is a special one. Whilst both would tell you how frustrating they find it at times, like true family relationships, neither…

Have you ever wondered how important PR and social media are to your company’s Brand Image? These days, as a brand you are always thinking about social media, but are…

In a busy market, gaining visibility and custom for your new beauty or wellness product, or launch, be it services, skincare, make-up, salon or spa is more important than ever.…

Anyone with an ounce of true marketing and public relations expertise will tell you that during the past 18 months, the agility of agencies in Dubai and the rest of…

The dangers of influencer marketing are well documented, recently to the point that we feel the need to jump to the defense of working with influencers as part of your…

All brows need a little TLC every now and then. Whilst shaping your own arches at home might seem simple enough, it’s easy to go overboard. They can go from…

Summer is here with a vengeance in Dubai. We are melting under the mask we have to wear while we are out and about in the scorching heat. Here are…