News

6 brands to participate in pilot for new influencer club that targets those with 500 followers to deliver authentic and effective return on investment for brands #TishTash500Club

To meet the ever-changing demands of influencer marketing and global trends, boutique beauty and wellness communications agency TishTash launched their new influencer programme – The 500 Club, in January 2020.   A little behind schedule, like most things at the moment, and after months of recruitment and screening, October sees the pilot for the TishTash 500 club kick off.

As brands demand authenticity and a greater return on investment, we see them turning to influencers that are relatable and trustworthy and this tends to come from those with a smaller social following.  The TishTash 500 club was developed from the idea that the majority of us “normal” folk have around 500 friends on social media – these are our true friends, family and acquaintances – those who know us, trust us and actually may listen to what we say!  As such, these 500 friends and followers are more likely to take action after seeing us talk about a product we tried, our new favourite restaurant or an amazing online delivery experience we had and the likely percentage ROI is expected to be far higher than with the influencers with a much larger following.

The TishTash 500 Club will kick off in October with 6 brands targeting different audiences and at different points in their product life cycle, including Champion Cleaners, Citron lunchboxes, This Works, Rascal + Friends nappies, Costa and Formula 10.0.6.

On signing up to #TishTash50Club, CEO and Co-founder Sara Chemmaa of Citron said, “As a small homegrown brand, I see much more impact from small insta accounts vs the large ones and as a social media user, I have much greater trust in  the “private” small accounts because I feel they are more “real” and speak the truth and are not paid to advertise.”

Babak Moghadam, General Manager of Champion Cleaners added, “The 500 club is a unique concept that could definitely help us to connect with genuine people and serve as an excellent platform to get us one step closer to families and their friends. We look forward to seeing the results and findings in the months to come”.

Shemaine Jones, Head of Marketing for Emirates Leisure Retail (Costa Coffee UAE) concludes, “Word of Mouth is THE most powerful marketing tool , the TishTash 500 Club is the closest way to connect with real customers and the best way to generate Word of Mouth marketing. In times when people want reassurance and trust from a brand what better way to deliver it than through REAL people! It’s an excellent initiative we’re excited to be part of”.

Over 6,000 individuals applied to be part of the club, with a final selection of 500 members each with 500 followers on Instagram (plus or minus 200) being made.  

Case studies from the TishTash 500 Club will be published in December 2020 and on the basis of these findings further campaigns will be launched.

For more information visit www.tishtash.com or @tishtashtalks @TishTashTots.

Welcome to the future, in the form of a gloriously retro drive thru event as TishTash PR partners with Costa Coffee UAE

Yesterday (15 September) saw over 200 influencers and media and a combined audience of millions in terms of social media following and circulation, descend on #TishTashThru, held at the Costa Coffee Drive Thru on Al Wasl Road for an efficient yet innovative and Covid friendly event of the season.

Brought to you by your friends at TishTash, what is #TishTashTru exactly?  Well, think a drive thru with a twist – with the path from entry to exit full to the brim with the latest beauty, health and wellness trends, with a few branded surprises along the way.

#TishTashThru marks the beginning of a unique breed of creative event, a start of a new frontier and a glimpse of things to come. The best thing – attendees didn’t even need to leave their cars! With more than a hint of the fabulous 1950s, retro drive thru events are turning out to be this season’s entertainment salvation globally – because, let’s face it, it’s been a rollercoaster of a year – we could all do with a lighthearted interlude or two.

With attendees given an hourly slot in which to arrive, fun motivational messages greeted cars as they wound their way leisurely through the drive thru with brands including Kibsons, Earth Goods, Missha, Medcare, Vierro, Citron, FC Beauty, Prickly Pear, Skin Republic, Izil Beauty, Caha Capo, Mustela, Champion Cleaners and many more showcasing their seasonal launches, allowing attendees to get an exclusive preview of new products and ventures. With each drive thru window revealing much more than fast food, #TishTashThru was a veritable voyage of discovery for beauty obsessives and wellness aficionados.

Attendees exited with wellness-orientated tips and tricks, the obligatory beauty stash, their Costa order of choice from the new Value Menu and a heady dose of motivation, TishTash style.

On partnering with TishTash on this event, Shemaine Jones, Head of Marketing at Emirates Leisure Retail said, “It was an amazing event delivered by the team at TishTash. What seemed like a crazy idea was brought to life and delivered fantastically. We reached over 200 influencers in a fun and safe manner and the coverage has been amazing and we had the highest attendance of ANY event we have ever done!!! Thank you to the amazing TishTash team!”

So, will we see you at the next one?

For more information visit www.tishtash.com or @tishtashtalks @TishTashTots.

The SME Rise Collective continues in its mission to support the SMEs of the UAE in as many ways it can, from marketing support packages, to free advertising opportunities and partnerships that deliver true value.  The Collective in partnership with Boutique digital marketing agency Digitalina is now offering the chance to upskill your digital capabilities with a special 6-week digital marketing program, with all course fees being used to sponsor marketing packages for UAE SMEs.

Boutique digital marketing and lead generation agency Digitalina is part of SME Rise Collective and is already helping SMEs with digital marketing packages, but they wanted to do more to support the SME community and will be hosting a special 6 week intensive digital program for local service based businesses offering participants the chance to learn the proper way to run Facebook ads in-house to help generate high quality leads and stop wasting money on campaigns that don’t work. “How to Create a Killer Facebook Ad Campaign” is aimed at local B2C business owners that can’t afford an agency and want to learn and upskill themselves to generate a higher ROI on Facebook ads and drive high quality leads.

The 6-week online course costs AED 5,500, but is available for AED 500 for all sign ups before 5^th June and AED 750 thereafter with 50 places available in total.  Each week there will be two classes, 1 x Strategy Class and 1 x Tech Lab and each class will be 1 hour with a 45 minute class and 15 minutes Q&A at the end. After each class, participants will be assigned a simple worksheet to complete for their business to put what they learned in practice and they will have access to a private Facebook group for 24/7 support.

To sign up for the course visit: https://digitalina.io/facebook-ads-course/

A free to attend taster session will take place on Wednesday 3rd June at 10am, with the course kicking off on Monday 8th June and every Monday and Wednesday going forward until completion.  To sign up visit https://digitalina.io/free-webinar/

In just five weeks, the SME Rise Collective has sponsored 12 three-month marketing packages, has partnered with 7 marketing/communications agencies, covered 6 marketing/agency staff salaries for a 3-month period, received +300 SME applications and +50 individuals and companies have sponsored marketing packages.

To apply or support the SME Rise Collective or to just follow this amazing journey, head over to www.smerisecollective.com and @smerisecollective

At home series set to teach and inspire people from the comfort of their own living rooms with the help of Dubai’s top professionals.

Specialist beauty, health and wellness agency, TishTash, has developed a unique series of over 100 virtual masterclasses, activities and workshops to help stem the boredom of lockdown and inspire people to learn and enjoy the comfort of their own homes.

The #StayHomeWithTishTash sessions will be completely free for all to attend and will see experts from across the globe, come together to inspire, teach and keep participants fit through 30 minutes to 1-hour classes. Fitness experts, chefs, make-up artists, fashion stylists, interior designers, HR clinics, authors, upcycling experts, legal clinics, parenting experts, mental health and medical experts and many more will share their knowledge and provide helpful tips and tricks, virtually. There will also be sessions for the youngest members of the family too including crafts, dance and story time.

This series will be held using Zoom technology and is open to all wherever in the world they may be, completely free!  The schedule will run from Monday 11^th May for 2 weeks with 3-8 sessions each day. So, whether you are looking to learn a new skill or just want to enjoy a good yoga class or want to be inspired by some of the best authors and specialists in the region, look no further than #StayHomeWithTishTash

For more information and the latest schedule check out www.stayhomewithtishtash.com and visit the TishTash Instagram pages @tishtashtalks and @tishtashtots.

Team TishTash are excited to announce they are the new PR partner for leading optical chain Grand Optics.

Over the years Grand Optics has captured the imagination of customers by continually providing innovative vision solutions and changing the way they see. One of the most comprehensive eyecare retailers in the market, Grand Optics offers a wide range of products, both functional and fashionable and truly set themselves apart in terms of the latest developments in eye care health, technological advancements and a consumer centric approach to all they do.

As part of their commitment to ensuring customers sight is at the heart of all their services and offering, Grand Optics has a proficient team of eye experts to provide the most advanced advice on both eye care and eyewear with the promise of delivering the quality they can trust. Grand Optics offers the latest technologies for a meticulous and seamless eye checkup experience to truly set it apart.

With a legacy of over two decades in the region and since its inception in 1997, Grand Optics now has 13 stores located in the most prestigious shopping malls across the UAE including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Ajman, YAS Mall, and its presence is ever growing.

We’re excited to get our hands on one of the best optical shops in town and all the new season sunnies!  Stay tuned for all the news from them.

For all enquiries drop a line to ylova@tishtash.com

New division aims to get clients to end target consumers even faster through specialist events, activations and strategic use of consumer database

As the lines between PR, marketing, advertising, etc, continue to blur, so does the role agencies play with their clients. Whilst PR and other marketing and communications will always hold value in terms of credibility and mass reach, clients are demanding more tangible and immediate results from PR, especially in challenging economic times.

To meet increased demands from clients to get brands to their end consumers as quickly and effectively as possible in order to drive leads and ultimately sales, specialist PR and marketing agency TishTash has launched their own consumer division. 

Over the past 8 months the agency has been growing their own consumer database through social media and digital channels, events and on the ground activations and now has over 8,000 UAE consumers (90% female) registered along with a wide selection of demographic data. In addition, the agency has entered into a strategic agreement with a leading e-commerce company in the region to have access to their database of 80,000 to invite to events and send exclusive offers as required.

The agency’s new consumer team offers clients a mix of events (in-store and stand alone launch events), activations, social campaigns and database marketing aimed at allowing clients to reach their target audience directly.

The team has already secured contracts with a number of the large retail groups in the region and have filled in-store events with 800+  target consumers and delivered sales in excess of AED 50,000 over 3 hours.  Some of the agency’s exclusive client codes are now driving AED 30,000 of recurring revenue for clients each month.

“Whilst traditional PR and marketing communications remains the bread and butter of what we do as an agency and I passionately believe in the power of PR and what it can achieve for a brand,  as an agency we need to move with the changing times and client demand. Reaching consumers at a quicker speed was something we had so much demand for and no other agency was moving into this space, so we decided to focus strategically in this area as a business,” said Founder and CEO of TishTash, Natasha Hatherall.

Hatherall continues, “I worked for over 5 years with Diageo, who due to the nature of their business have some of the most sophisticated databases and CRM capabilities.  Taking this experience, along with my 20 years experience in PR and marketing, seemed like a natural move as few companies seem to understand the power of customer data and that it’s one of the most powerful assets to any business, yet alone how to optimise it to full effect. I am genuinely excited about this new chapter for our agency and believe it will be one of our fastest growing areas in the year ahead and a great addition to the other services we provide.”

Launched by Natasha Hatherall in January 2012, TishTash Marketing and Public Relations has swiftly grown to be one of the most sought-after specialist PR and marketing agencies operating in two areas; beauty, health and wellness and kids and family focused brands with their little sister TishTash Tots.

For more information visit www.tishtash.com or @tishtashtalks.