News

The limited-edition beauty box for those who love to test exclusive brands and products first launches in March, with pre-sale from 14^th February

March, the month of International Woman’s Day is marked by the release of the very first #BeauTT box, curated and sold by TishTash, the region’s experts in beauty, wellness and lifestyle PR and marketing.

The #BeauTT box contains an exclusive selection of 10 full size beauty products plus some extra treats and surprises including skincare, make-up and haircare, some of which are not yet available to consumers in the region.  The exciting mix of cult brands, niche formulations and favourites tried and tested by the TishTash team, gives beauty aficionados in the UAE the very first chance to sample and be in the know before anyone else.

The very first BeauTT box by TishTash will include;

• KJ Serums Rosehip Oil
• Yes Studio Power Pout Lip Balm
• Crayola Beauty Lip and Cheek Crayon
• Faace Mask
• Syrene Aqua Intense Cream
• Syrene Eye Essence
• Yes Studio tweezers
• Eyecha – World’s first recycled lash – 1 set (re-useable 15 times)
• Sukin Foaming Cleanser
• Herbal Essentials Hydra Active Gel
• SachaJuan Hair Repair – 30ml
• Nodspark nail wraps
• Character Liquid Eye Shadow

The BeauTT box is available exclusively on leading local beauty platform www.glamazle.com and will be available to pre-order from the 14th February 2021, with delivery commencing in March. Guaranteed to be a sell-out, make up mavens and skincare obsessives should move quickly to secure their BeauTT box as only a very limited amount will be available. The #BeauTT box is priced at AED 350 (with a total box value of AED 1200).

Natasha Hatherall-Shawe Founder and CEO at TishTash said, “ At TishTash, we have been ‘talking beauty brilliantly’ since 2012, and alongside representing the best names and brands within the sector, we have a particularly strong connection with our consumers via activations, events and our database. Within our female only team, we are users, testers and advocates of all these products, and we know that the women of the UAE share this enthusiasm for inventive products that work. Curating our very first #BeauTT box is the next step in supplying our fellow beauty junkies with the absolute best and most exclusive new formulations and products that we know they will love. Teaming up with Glamazle to supply the #BeauTT box was another natural step with its brilliant beauty e-commerce platform, run by another fearless female in Neelam Keswani”.

Founded in 2012, TishTash is a specialist beauty, health and wellness PR and marketing agency in the GCC and the agency showcases an extensive portfolio of international and regional brands across an array of industries.  Visit www.tishtash.com or @TishTashTalks on Instagram for more information.

Leading PR and marketing agency, TishTash has relaunched its talent division with an exclusive focus on representing women across media, entrepreneurship and industry.

‘Unapologetically female’ – TishTash is the female owned and female run, market leading boutique communications agency specialising in beauty, health and wellness, with little sister TishTash Tots dominating the kids/family focused sector. Female focused is the agency essence, as business owners, as a workforce and in their clients and consumers served.

TishTash Talent will champion ‘women of substance’ and includes a client roster from the world of entrepreneurship, media and those making waves across business and social media, both regionally across the GCC and visiting from overseas.

Current clients include business mentor and fashion expert Kelly Lundberg, accomplished TV presenter, reporter, speaker and the UK’s leading consumer expert Kate Hardcastle MBE, broadcast journalist and media trainer Katie Fielder, women in business network Female Fusion, Donna Benton of The Benton Group, Halima Jumani of Kibsons, authors Mimi Nicklin and  Rachael Lynn, Soniyaa Kiran of Illuminations, and international beauty experts such as  Maria Hatzistefani aka Mrs Rodial and  Dr Maryam Zamani founder of MZ Skin.

TishTash Talent provides a full agency offering for publicity and visibility, branding and collateral, media training, speaking and brand opportunities for women represented.

TishTash CEO and owner, Natasha Hatherall-Shawe says: “When it comes to building brands and businesses, women are still behind the curve by way of investment and we are a long way from smashing that glass ceiling and true representational equality. As an agency, we are known for our representation of brands within the lifestyle category and being able to champion individual women to share their stories, inspiration and endeavours within the business and thought leadership across the business space is something that we feel passionate about, and something that I have continuously celebrated through my own thought leadership in the press and on social media”.

She continued, “Giving an amplified voice to women in the region encourages more conversations around equality and representation, as well as inspiration for other women who might want to further their careers or follow in the footsteps of these business leaders, media personalities and authors”

Moving further into 2021, TishTash Talent will also be launching its own curated media platforms aimed at raising the voices of women in the region across lifestyle and entrepreneurship, with entertainment added to the mix. These activities will complement the TishTash consumer offering which continues to bring brands directly to the consumer via activations, events and collaborations across the sectors.

Founded in 2012, TishTash is home to an extensive portfolio of over 70 international and regional brands across an array of industries.  Visit www.tishtash.com or @TishTashTalks on Instagram for more information.

6 brands to participate in pilot for new influencer club that targets those with 500 followers to deliver authentic and effective return on investment for brands #TishTash500Club

To meet the ever-changing demands of influencer marketing and global trends, boutique beauty and wellness communications agency TishTash launched their new influencer programme – The 500 Club, in January 2020.   A little behind schedule, like most things at the moment, and after months of recruitment and screening, October sees the pilot for the TishTash 500 club kick off.

As brands demand authenticity and a greater return on investment, we see them turning to influencers that are relatable and trustworthy and this tends to come from those with a smaller social following.  The TishTash 500 club was developed from the idea that the majority of us “normal” folk have around 500 friends on social media – these are our true friends, family and acquaintances – those who know us, trust us and actually may listen to what we say!  As such, these 500 friends and followers are more likely to take action after seeing us talk about a product we tried, our new favourite restaurant or an amazing online delivery experience we had and the likely percentage ROI is expected to be far higher than with the influencers with a much larger following.

The TishTash 500 Club will kick off in October with 6 brands targeting different audiences and at different points in their product life cycle, including Champion Cleaners, Citron lunchboxes, This Works, Rascal + Friends nappies, Costa and Formula 10.0.6.

On signing up to #TishTash50Club, CEO and Co-founder Sara Chemmaa of Citron said, “As a small homegrown brand, I see much more impact from small insta accounts vs the large ones and as a social media user, I have much greater trust in  the “private” small accounts because I feel they are more “real” and speak the truth and are not paid to advertise.”

Babak Moghadam, General Manager of Champion Cleaners added, “The 500 club is a unique concept that could definitely help us to connect with genuine people and serve as an excellent platform to get us one step closer to families and their friends. We look forward to seeing the results and findings in the months to come”.

Shemaine Jones, Head of Marketing for Emirates Leisure Retail (Costa Coffee UAE) concludes, “Word of Mouth is THE most powerful marketing tool , the TishTash 500 Club is the closest way to connect with real customers and the best way to generate Word of Mouth marketing. In times when people want reassurance and trust from a brand what better way to deliver it than through REAL people! It’s an excellent initiative we’re excited to be part of”.

Over 6,000 individuals applied to be part of the club, with a final selection of 500 members each with 500 followers on Instagram (plus or minus 200) being made.  

Case studies from the TishTash 500 Club will be published in December 2020 and on the basis of these findings further campaigns will be launched.

For more information visit www.tishtash.com or @tishtashtalks @TishTashTots.

Welcome to the future, in the form of a gloriously retro drive thru event as TishTash PR partners with Costa Coffee UAE

Yesterday (15 September) saw over 200 influencers and media and a combined audience of millions in terms of social media following and circulation, descend on #TishTashThru, held at the Costa Coffee Drive Thru on Al Wasl Road for an efficient yet innovative and Covid friendly event of the season.

Brought to you by your friends at TishTash, what is #TishTashTru exactly?  Well, think a drive thru with a twist – with the path from entry to exit full to the brim with the latest beauty, health and wellness trends, with a few branded surprises along the way.

#TishTashThru marks the beginning of a unique breed of creative event, a start of a new frontier and a glimpse of things to come. The best thing – attendees didn’t even need to leave their cars! With more than a hint of the fabulous 1950s, retro drive thru events are turning out to be this season’s entertainment salvation globally – because, let’s face it, it’s been a rollercoaster of a year – we could all do with a lighthearted interlude or two.

With attendees given an hourly slot in which to arrive, fun motivational messages greeted cars as they wound their way leisurely through the drive thru with brands including Kibsons, Earth Goods, Missha, Medcare, Vierro, Citron, FC Beauty, Prickly Pear, Skin Republic, Izil Beauty, Caha Capo, Mustela, Champion Cleaners and many more showcasing their seasonal launches, allowing attendees to get an exclusive preview of new products and ventures. With each drive thru window revealing much more than fast food, #TishTashThru was a veritable voyage of discovery for beauty obsessives and wellness aficionados.

Attendees exited with wellness-orientated tips and tricks, the obligatory beauty stash, their Costa order of choice from the new Value Menu and a heady dose of motivation, TishTash style.

On partnering with TishTash on this event, Shemaine Jones, Head of Marketing at Emirates Leisure Retail said, “It was an amazing event delivered by the team at TishTash. What seemed like a crazy idea was brought to life and delivered fantastically. We reached over 200 influencers in a fun and safe manner and the coverage has been amazing and we had the highest attendance of ANY event we have ever done!!! Thank you to the amazing TishTash team!”

So, will we see you at the next one?

For more information visit www.tishtash.com or @tishtashtalks @TishTashTots.

The SME Rise Collective continues in its mission to support the SMEs of the UAE in as many ways it can, from marketing support packages, to free advertising opportunities and partnerships that deliver true value.  The Collective in partnership with Boutique digital marketing agency Digitalina is now offering the chance to upskill your digital capabilities with a special 6-week digital marketing program, with all course fees being used to sponsor marketing packages for UAE SMEs.

Boutique digital marketing and lead generation agency Digitalina is part of SME Rise Collective and is already helping SMEs with digital marketing packages, but they wanted to do more to support the SME community and will be hosting a special 6 week intensive digital program for local service based businesses offering participants the chance to learn the proper way to run Facebook ads in-house to help generate high quality leads and stop wasting money on campaigns that don’t work. “How to Create a Killer Facebook Ad Campaign” is aimed at local B2C business owners that can’t afford an agency and want to learn and upskill themselves to generate a higher ROI on Facebook ads and drive high quality leads.

The 6-week online course costs AED 5,500, but is available for AED 500 for all sign ups before 5^th June and AED 750 thereafter with 50 places available in total.  Each week there will be two classes, 1 x Strategy Class and 1 x Tech Lab and each class will be 1 hour with a 45 minute class and 15 minutes Q&A at the end. After each class, participants will be assigned a simple worksheet to complete for their business to put what they learned in practice and they will have access to a private Facebook group for 24/7 support.

To sign up for the course visit: https://digitalina.io/facebook-ads-course/

A free to attend taster session will take place on Wednesday 3rd June at 10am, with the course kicking off on Monday 8th June and every Monday and Wednesday going forward until completion.  To sign up visit https://digitalina.io/free-webinar/

In just five weeks, the SME Rise Collective has sponsored 12 three-month marketing packages, has partnered with 7 marketing/communications agencies, covered 6 marketing/agency staff salaries for a 3-month period, received +300 SME applications and +50 individuals and companies have sponsored marketing packages.

To apply or support the SME Rise Collective or to just follow this amazing journey, head over to www.smerisecollective.com and @smerisecollective

At home series set to teach and inspire people from the comfort of their own living rooms with the help of Dubai’s top professionals.

Specialist beauty, health and wellness agency, TishTash, has developed a unique series of over 100 virtual masterclasses, activities and workshops to help stem the boredom of lockdown and inspire people to learn and enjoy the comfort of their own homes.

The #StayHomeWithTishTash sessions will be completely free for all to attend and will see experts from across the globe, come together to inspire, teach and keep participants fit through 30 minutes to 1-hour classes. Fitness experts, chefs, make-up artists, fashion stylists, interior designers, HR clinics, authors, upcycling experts, legal clinics, parenting experts, mental health and medical experts and many more will share their knowledge and provide helpful tips and tricks, virtually. There will also be sessions for the youngest members of the family too including crafts, dance and story time.

This series will be held using Zoom technology and is open to all wherever in the world they may be, completely free!  The schedule will run from Monday 11^th May for 2 weeks with 3-8 sessions each day. So, whether you are looking to learn a new skill or just want to enjoy a good yoga class or want to be inspired by some of the best authors and specialists in the region, look no further than #StayHomeWithTishTash

For more information and the latest schedule check out www.stayhomewithtishtash.com and visit the TishTash Instagram pages @tishtashtalks and @tishtashtots.