News

UAE Female Owned Start Ups and SMEs Battle to Win AED 700k Prize in New Competition

Female owned licenced start-ups and SME businesses in the UAE are invited to enter TTrajectory to win a prize worth AED 700,000 and a year of business support and marketing services to drive growth and revenue and take them to a new level of success in 2022. 

TTrajectory has been created by female owned and operated independent marketing and communications  agency, TishTash, alongside agency friends and partners BSA Ahmad Bin Hezeem & Associates LLP law firm, Social Studio, Female Fusion Network, The Communication Works and Business expert and mentor Kelly Lundberg, all of whom are committed to supporting the SME and local business community of the UAE as seen with previous initiatives including SME Rise Collective, the award-winning initiative that gave over 300 businesses marketing support during Covid.  

The small business and SME community of the UAE is a major component of economic growth for the UAE.  Not only are SMEs an important contributor to the GDP of the country, but they play a major role in creating employment, supporting the economy and offer a source of creativity and innovation, developing services and capabilities never available before in the market – so supporting and nurturing them to success is essential.   

According to recent figures by Department of Economic Development about 48% of SMEs are owned by women, and most of them are sole proprietors.  Yet whilst the number of female owned businesses is good, women in business still face many challenges including lack of access to funding despite their businesses being equally or more profitable than their male counterparts. 

Committed to investing in women, TishTash and their partners aim to make a real difference to one female business with newly announced TTrajectory offering one female owned licenced business in the UAE the chance to win a significant and business changing prize worth over AED 700,000, which is as follows:

Prize Breakdown:

• 12 month PR Package (AED 180,000)
• 2 media/influencer events (AED 40,000)
• Media Training Package with The Communication Works (AED 25,000)
• 12 month social media and content package (AED 195,000)
• Digital Marketing Package – including ad spend (AED 40,000)
• Branding/Re-branding package and Brand Guideline Developments (AED 50,000)
• 2 photography sessions (1 first 6 months and  2nd 6 months) with Goldfish Photography & Video (AED 5,000)
• VIP Immersive/Strategy day focusing on Insight & Ideation, Strategy, evergreen marketing plan or operations with Kellie Whitehead, Marketing & business strategist for female entrepreneurs (AED 10k)
• 12 month Business Mentor Programme with Kelly Lundberg  (AED 50,000)
• 12 month Legal Support – 75 hours to cover contracts, compliance, counsel etc (AED 150,000) 
• Annual Membership to Female Fusion Network 

The prize will activate on 1st January 2022 and will support the company with much needed marketing and business services support to help them scale and grow in the new year ahead. 

Talking about the launch of TTrajectory, Natasha Hatherall, CEO and Founder of TishTash said, “I believe in the power of the SME and as an active member of the business community of the UAE and as owner of a marketing agency with many clients, I hear the challenges that start-ups and small businesses face every day.  One of the biggest challenges remains cash flow and where to allocate precious funds, with marketing and communications being one of the most critical to business success, but yet often de-prioritised or not invested significantly enough due to budgets.  My wish is that TTrajectory can help take one local business to the next level and create a real difference in their journey.” 

How to apply:

Female owned businesses licenced in the UAE, with less than 50 employees are eligible to apply to TTrajectory by applying online by 5pm, 28th October here:       https://bit.ly/ttrajectory 

Applicants will be shortlisted to five companies who will be selected to go in front of a panel of leading business figures, entrepreneurs and experts in November 2021.   The finalists will pitch to an industry panel of experts and answer questions all hosted live. 

Now is the time to soar – with TTrajectory!

Bring some summer R&R to your doorstep from 13th July with this new limited-edition beauty box.

The summer may not be quite the same this year, with many of us choosing to spend it here in the UAE relaxing and enjoying our own homes and the many luxurious staycation options we have at our fingertips. Whilst it may be a very different summer, one of our favourite things to do is crank up the air conditioning, curl up on the sofa with a blanket and binge watch our favourite shows on Netflix with our nearest and dearest – The Bold Type S5 anyone? So, here’s the good news, now you can do this without compromising on your beauty as TishTash launch their new Summer Beauty Box – Iced Tea + TeleBox.

BeauTT is curated and sold by award winning beauty marketing experts, TishTash, in partnership with leading local beauty platform Glamazle.com with this being the second box in the series after its exciting launch in February.

The Summer BeauTT box, is designed to help you take time out for yourself with some well deserved self-love and self-care with a carefully curated selection of 7 full size beauty products plus some extra treats and surprises perfect for the summer months.

The Iced Tea + TeleBox, summer edition BeauTT Box by TishTash will include:

· Tony Moly I’m Lovely Peach Foot Mask
· Mario Badescu Facial Spray
· Skin Essence Organics Facial in a Jar
· Salt & Crystal Gua Sha Rose Quartz
· Hask Coconut Hair Mask
· Bath and Body Works Shower Gel – Full size
· Silk Hair Scrunchie from Silk Philosophy
· Pina Colada Iced Tea from BRW Society

The Summer BeauTT box is priced at AED 270 including UAE delivery (with a product value of AED 530) and will be exclusively sold on www.glamazle.com. A limited number of boxes will be available to order from the 13th of July 2021.

Picture yourself sipping iced tea on the couch with an ultra-hydrating face mask, a silk scrunchie in your hair and your favourite Netflix show to keep you company. What’s not to love? When September comes around you will be glowing and rejuvenated, ready to take on the last part of the year thanks to a summer of luxurious BeauTT pampering.

You can place your order for the summer BeauTT box on the link below:
https://www.glamazle.com/beautt-box-iced-tea-telebox.html 

Xx

TishTash, the award-winning, UAE agency leaders in female focused brand PR and communications hosted “It’s a Girl Thing. Period” on Tuesday June 29th, in a first of its kind, one day virtual event designed to tackle the taboo issues of menstrual and feminine health for women of every age and stage of life.

Sponsored by The Body Shop, Nabta Health and SEVA, attendees  witnessed the first of it kind schedule of interactive session from 9 am. – 8.30pm with focus on all aspects of menstrual, womb and vaginal health issues, to help females of any age – with expert input and discussions.

Here is your chance to catch the sessions, if you missed the live. 

9am – 9.15 am: Welcome to “It’s a Girl thing. Period” with Polly and Tash from TishTash (@tishtashtalks) , click here to watch.

9.15 am -10 am: Yoga for Women’s Health. Click here to watch.

10 am – 11 am: Panel discussion – “Dispose No More” moderated by Polly Williams(@TishTashTalks) with ModiBodi (@modibodi_middleeast), Lunette(@Lunette.Arabia) and friends. Click here to watch.

11 am – 12 pm: Panel discussion – “Changing The Cycle” moderated by Katie Jensen (@katiejensenmedia) with special guests from Jess School talking about their amazing period poverty initiative. Click here to watch.

12pm – 1pm: ” What we didn’t learn about our periods and hormones – our monthly health report card” with Thei Udayan: Board Certified Nutritionist (@fully_nourished_by_thei ). Click here to watch.

1pm – 2pm: Womb Healing Meditation with Seva (@SevaExperience). Click here to watch.

2pm – 3pm: It’s not perimenopause… is it?  with Ann Marie McQueen, editor and the founder of  Hotflash Inc (@HotflashInc). Click here to watch.

3pm – 3.40pm: Skincare during Periods with The Body Shop (@TheBodyShopUAE). Click here to watch.

4pm – 5pm: “Girl Talk: Let’s not make it awk, period.” with Mashal Waqar, Founder of My Lily Box (@mylilybox). Click here to watch.

5pm – 6pm: A positive discussion about the transition into motherhood and ideas to help you feel like you again with special guests from Wear That Now and the influencer Leonie Ash. Click here to watch.

6pm – 7pm: “Lady Bits Q&A moderated” by Polly Williams. Click here to watch.

7pm – 8pm: Infertility: Why we need to talk about difficult things with Emma Belle (@emmakbelle), Infertility advocate
Mentor and podcast host. Click here to watch.

8pm – 8.30pm:  Period Flow Yoga with Richa from Seva Experience. Click here to watch.

With Love,

The TishTash Team xx

#TishTashTalks #ItsAGirlThingPeriod #FemaleFocused #HonestChat

The limited-edition beauty box for those who love to test exclusive brands and products first launches in March, with pre-sale from 14^th February

March, the month of International Woman’s Day is marked by the release of the very first #BeauTT box, curated and sold by TishTash, the region’s experts in beauty, wellness and lifestyle PR and marketing.

The #BeauTT box contains an exclusive selection of 10 full size beauty products plus some extra treats and surprises including skincare, make-up and haircare, some of which are not yet available to consumers in the region.  The exciting mix of cult brands, niche formulations and favourites tried and tested by the TishTash team, gives beauty aficionados in the UAE the very first chance to sample and be in the know before anyone else.

The very first BeauTT box by TishTash will include;

• KJ Serums Rosehip Oil
• Yes Studio Power Pout Lip Balm
• Crayola Beauty Lip and Cheek Crayon
• Faace Mask
• Syrene Aqua Intense Cream
• Syrene Eye Essence
• Yes Studio tweezers
• Eyecha – World’s first recycled lash – 1 set (re-useable 15 times)
• Sukin Foaming Cleanser
• Herbal Essentials Hydra Active Gel
• SachaJuan Hair Repair – 30ml
• Nodspark nail wraps
• Character Liquid Eye Shadow

The BeauTT box is available exclusively on leading local beauty platform www.glamazle.com and will be available to pre-order from the 14th February 2021, with delivery commencing in March. Guaranteed to be a sell-out, make up mavens and skincare obsessives should move quickly to secure their BeauTT box as only a very limited amount will be available. The #BeauTT box is priced at AED 350 (with a total box value of AED 1200).

Natasha Hatherall-Shawe Founder and CEO at TishTash said, “ At TishTash, we have been ‘talking beauty brilliantly’ since 2012, and alongside representing the best names and brands within the sector, we have a particularly strong connection with our consumers via activations, events and our database. Within our female only team, we are users, testers and advocates of all these products, and we know that the women of the UAE share this enthusiasm for inventive products that work. Curating our very first #BeauTT box is the next step in supplying our fellow beauty junkies with the absolute best and most exclusive new formulations and products that we know they will love. Teaming up with Glamazle to supply the #BeauTT box was another natural step with its brilliant beauty e-commerce platform, run by another fearless female in Neelam Keswani”.

Founded in 2012, TishTash is a specialist beauty, health and wellness PR and marketing agency in the GCC and the agency showcases an extensive portfolio of international and regional brands across an array of industries.  Visit www.tishtash.com or @TishTashTalks on Instagram for more information.

Leading PR and marketing agency, TishTash has relaunched its talent division with an exclusive focus on representing women across media, entrepreneurship and industry.

‘Unapologetically female’ – TishTash is the female owned and female run, market leading boutique communications agency specialising in beauty, health and wellness, with little sister TishTash Tots dominating the kids/family focused sector. Female focused is the agency essence, as business owners, as a workforce and in their clients and consumers served.

TishTash Talent will champion ‘women of substance’ and includes a client roster from the world of entrepreneurship, media and those making waves across business and social media, both regionally across the GCC and visiting from overseas.

Current clients include business mentor and fashion expert Kelly Lundberg, accomplished TV presenter, reporter, speaker and the UK’s leading consumer expert Kate Hardcastle MBE, broadcast journalist and media trainer Katie Jensen, women in business network Female Fusion, Donna Benton of The Benton Group, Halima Jumani of Kibsons, authors Mimi Nicklin and  Rachael Lynn, Soniyaa Kiran of Illuminations, and international beauty experts such as  Maria Hatzistefani aka Mrs Rodial and  Dr Maryam Zamani founder of MZ Skin.

TishTash Talent provides a full agency offering for publicity and visibility, branding and collateral, media training, speaking and brand opportunities for women represented.

TishTash CEO and owner, Natasha Hatherall-Shawe says: “When it comes to building brands and businesses, women are still behind the curve by way of investment and we are a long way from smashing that glass ceiling and true representational equality. As an agency, we are known for our representation of brands within the lifestyle category and being able to champion individual women to share their stories, inspiration and endeavours within the business and thought leadership across the business space is something that we feel passionate about, and something that I have continuously celebrated through my own thought leadership in the press and on social media”.

She continued, “Giving an amplified voice to women in the region encourages more conversations around equality and representation, as well as inspiration for other women who might want to further their careers or follow in the footsteps of these business leaders, media personalities and authors”

Moving further into 2021, TishTash Talent will also be launching its own curated media platforms aimed at raising the voices of women in the region across lifestyle and entrepreneurship, with entertainment added to the mix. These activities will complement the TishTash consumer offering which continues to bring brands directly to the consumer via activations, events and collaborations across the sectors.

Founded in 2012, TishTash is home to an extensive portfolio of over 70 international and regional brands across an array of industries.  Visit www.tishtash.com or @TishTashTalks on Instagram for more information.

6 brands to participate in pilot for new influencer club that targets those with 500 followers to deliver authentic and effective return on investment for brands #TishTash500Club

To meet the ever-changing demands of influencer marketing and global trends, boutique beauty and wellness communications agency TishTash launched their new influencer programme – The 500 Club, in January 2020.   A little behind schedule, like most things at the moment, and after months of recruitment and screening, October sees the pilot for the TishTash 500 club kick off.

As brands demand authenticity and a greater return on investment, we see them turning to influencers that are relatable and trustworthy and this tends to come from those with a smaller social following.  The TishTash 500 club was developed from the idea that the majority of us “normal” folk have around 500 friends on social media – these are our true friends, family and acquaintances – those who know us, trust us and actually may listen to what we say!  As such, these 500 friends and followers are more likely to take action after seeing us talk about a product we tried, our new favourite restaurant or an amazing online delivery experience we had and the likely percentage ROI is expected to be far higher than with the influencers with a much larger following.

The TishTash 500 Club will kick off in October with 6 brands targeting different audiences and at different points in their product life cycle, including Champion Cleaners, Citron lunchboxes, This Works, Rascal + Friends nappies, Costa and Formula 10.0.6.

On signing up to #TishTash50Club, CEO and Co-founder Sara Chemmaa of Citron said, “As a small homegrown brand, I see much more impact from small insta accounts vs the large ones and as a social media user, I have much greater trust in  the “private” small accounts because I feel they are more “real” and speak the truth and are not paid to advertise.”

Babak Moghadam, General Manager of Champion Cleaners added, “The 500 club is a unique concept that could definitely help us to connect with genuine people and serve as an excellent platform to get us one step closer to families and their friends. We look forward to seeing the results and findings in the months to come”.

Shemaine Jones, Head of Marketing for Emirates Leisure Retail (Costa Coffee UAE) concludes, “Word of Mouth is THE most powerful marketing tool , the TishTash 500 Club is the closest way to connect with real customers and the best way to generate Word of Mouth marketing. In times when people want reassurance and trust from a brand what better way to deliver it than through REAL people! It’s an excellent initiative we’re excited to be part of”.

Over 6,000 individuals applied to be part of the club, with a final selection of 500 members each with 500 followers on Instagram (plus or minus 200) being made.  

Case studies from the TishTash 500 Club will be published in December 2020 and on the basis of these findings further campaigns will be launched.

For more information visit www.tishtash.com or @tishtashtalks @TishTashTots.