Have you ever wondered how important PR and social media are to your company’s Brand Image? These days, as a brand you are always thinking about social media, but are you thinking about traditional PR activities and is the message you send out on traditional and social media aligned?
When you think about social media you think of Instagram, Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates two-way communication between an organisation and its audience, or a person and the people they want to influence. Guess what social media does? Exactly the same thing!
With PR, the media’s representation of a story can significantly impact public opinion about an organisation, product or even a person. Editorial has a credibility factor as it is endorsed by the journalist or third party. However, there is always the risk that you can’t control what the journalist writes so then you consider going straight to the source – via social media.
However, aligning your message on both traditional media and your brand’s social platform is very important, as they support each other and helps to keep the story consistent. Both PR and social media are used to build and maintain trust with your audience, and this also helps to reiterate your message, amplify it and make it more impactful.
Every brand has a story, and with PR we see the media’s representation of a story, which can significantly impact the public opinion about an organisation, product or even a person. On social media, you tell the same story, but it is your interpretation, and the journey of the story is how you want your audience to see.
PR is more targeted, as you use relevant traditional media and digital platforms to spread your message, whereas on social media you have to work at building your audience, and through this process, it is important to make sure your target audience is seeing a consistent message.
Social Media also includes influencers, reviews and the conversation actual consumers are having. This could be about your product/ brand or a topic relevant to your industry. Make sure you jump on the meme wagon were possible.
Our favourite example is Amul butter in India, Amul has always been the first in the market to jump onto relevant conversations and we have seen these cartoon adverts being spoken about in traditional media as well.
It’s really a no brainer- PR content remains more relevant, spreads faster and has a wider reach when incorporated onto Social Media.
Want some tips to stand out in the PR world, click here.