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LOVE THROUGH LOSS VIRTUAL EVENT – THE SESSION RECORDINGS
Events

LOVE THROUGH LOSS VIRTUAL EVENT – THE SESSION RECORDINGS

by TishTash
written by TishTash

across the globe. For the last 18 years this week has aimed to bring awareness and support to the many people affected by baby and pregnancy loss, a topic that is far too silent both here in the region and across the globe.

We hosted Love Through Loss, a day full of conversation around baby and pregnancy loss awareness in the region on October 12th 2021, and the sessions are available to watch on links below:

Live recording and resources available

 

Thank you to the Love through Loss Organisation, IVF Support UAE, Small and Mighty Babies, TFMR Mamas and health and wellness agency TishTash for making this happen.

https://www.ivfsupportuae.com/

https://www.smallandmightybabies.com/

https://www.lalalangtrywhite.com/

https://www.tfmrmamas.com/

With love from us all xx

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Costa Drive Thru event
BlogsEvents

Has COVID changed the way the PR industry works?

by TishTash
written by TishTash

Anyone with an ounce of true marketing and public relations expertise will tell you that during the past 18 months, the agility of agencies in Dubai and the rest of the world has been the true marker of both staying afloat, and being able to serve our clients ‘where they are now’

‘Where they are now’ is certainly not pre-pandemic, or even ‘post lockdown’ or even Q1, 2021 – one thing is for sure, the constantly moving consumer, their wants, needs and attitude to brands and purchases has never moved faster. Seemingly week by week and the industry as a whole has had to adapt with them.

Trust
With a constant raft of misinformation and rumour spreading via social media in the main, and still ongoing, means that the trust factor is more important than ever. Where a savvy consumer, reader or viewer absorbs their news from is rooted in trust more than it ever was. If the pandemic has changed the industry in any way, it is that a reliance on the ‘traditional’ outlets, or those that the public trust more is more vital than ever. This brings us to the A word.

Authenticity
It’s easy to talk about traditional and legacy outlets, but we can’t ignore the fact that some cynics will still take those with a pinch of salt. Specialising in the beauty and wellness space at TishTash, we find our best digital coverage and PR comes from an authentic connection between brand and consumer, usually via an endorsement or ambassadorial message from word of mouth, and media wise, micro influencers and family and friends. We saw this pre-pandemic, but the situation has elevated the importance of trust and authenticity in PR and marketing to such levels that can no longer be ignored. If we were to say digital or social first for any consumer brand or thought leadership, we wouldn’t be exaggerating.

We can’t ignore the fact that many traditional or legacy media outlets are following new business models this year too. Many print titles no longer exist, narrowing the obvious opportunities, but leading brands to re-consider digital strategies. However, with more paywalls appearing in the region, or outlets working on ‘pay to play’ basis for coverage, we are certainly seeing challenges in the GCC overall, bringing us back to doubling down on those we can work with to generate trust, credibility and winning the consumer hearts and minds.

Covid-19 has supercharged the industry changes for PR and Marketing we were already seeing at TishTash pre pandemic. It hasn’t come as a surprise to us, and we are lucky that our existing insights, relationships and planning held us in good stead for the revolution that we are working in now as a Dubai based agency.

Never has authentic and meaningful brand proposition and communication been more important. Consumers do not like obviously being sold to, and post Covid we see them almost becoming militant in their refusal to engage with anything less than values driven authenticity from products and brands. Time to reflect, not just for the industry, but the world as a whole and a rebellion against spammy messaging and tactics leaves brands that are still trying this or refusal to accept, back in the dark ages of pre-2020.

The ability to manage crisis comms has changed too. Working with influencers and thought leaders gives us more opportunity to see bad messaging or behaviour from those we collaborate with, and there is no room to hide. We are still working our way through challenging times as a society and ‘cancel culture’ is real. Harder work on the monitoring and moderating front for sure, but the ability to ‘read the room’ for brands and businesses is vital – some things just aren’t ‘funny’ anymore and we quite rightly have to keep an eye on anything that is no longer deemed inclusive, diverse, or indeed ‘kind’

Upskilling staff as an industry, taking time to provide more creative campaigns and true ROI to our clients has never been more important within PR and marketing, and there is no room for the slow. It’s as frustrating as it is exhilarating, but there’s no going back, and whilst it feels like the fastest rollercoaster we will ever be on, the benefits of being on board for the future-proofing of your agency or career in a post-pandemic PR world are right there.

Want to read more about the back to school market in the region, click here.

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How to Survive the Summer in Dubai
BlogsEventsWellness

How to Survive the Summer in Dubai

by TishTash
written by TishTash

Summer is here with a vengeance in Dubai. We are melting under the mask we have to wear while we are out and about in the scorching heat. Here are some of our favourite things to help us cool down in the heat:

 

  • Clothes

The right outfit can help you stay cool in the summer and light breathable clothes are the way forward this season. Linen shirts to cotton dress, in happy summer colours that reflect the sunlight could really help you stay cool. Check out what our favourites Wear That have to offer.

  • Hydrating Creams

Ditch your heavy moisturisers for light hydrating creams with SPF to help you look hydrated and stay protected this summer. As humidity levels are considerably higher, and matte skin is the goal, anything heavy will only make your skin slippery and leave it unable to hold any makeup in place. We love the Herbal Essential hydra range available at Lifestyle shops.

 

 

  • Skin Mists

A hydrating mist in your handbag or work desk could help you look refreshed within seconds. Apart from being cooling it will brighten your complexion and help your make up stay in place.

  • Hair Care

Make sure you nourish your hair, leave your conditioner behind for overnight hydrating overnight masks, to keep your mane hydrated. One of our favourite things to do is lightly braid our hair overnight to give them natural curls the next morning and help with your hair stay frizz free during the day.

 

  • Keep hydrated

From coconut water to hydrating fruits, or just simply making sure you keep drinking water through the day, will help your body to naturally stay cool and keep glowing naturally. And a cool fruit pop never harmed anyone. Check out the wide range of refreshing drinks and pops on kibsons.com. 😉

Hope these easy tips help you stay cool this hot hot summer.

Love,

Team TishTash

Xx

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How to maximise on the back-to-school market
BlogsEvents

How to maximise on the back-to-school market

by TishTash
written by TishTash

I know we are currently shouting ‘Schools out for summer!’ but there is no time like the present when it comes to planning your back-to-school campaigns, ahead of the mass return in August. Traditionally this time of year is a big driver for sales and with the need already there the most important strategy has to be to creative campaigns and ensuring you’re at the forefront of people’s minds.

 

Here are our top 5 Back-To-School marketing tips:

  1. Convenience

Parents (the ones we know anyway!) are always time-poor! With little extra time to research or drive far for a new item it is important that you always make your PR and Marketing about convenience when it comes to this market. E-commerce is more dominant that ever, but even if you are not yet online there are still ways to leverage the digital marketplace.

  1. Digital Ads

When it comes to online your best bet is with strategic and targeted sponsored ads to target the consumer directly. These can be across digital platforms such as google and amazon or on your social such as Facebook or Instagram. Always make sure that you have good high-quality images, engaging copy and those all-important keywords.

  1. Facebook Groups

While we are on the subject of digital, there is a huge market in Facebook Groups which have the perfect captive audience for your brand or product. Target the parenting and mum’s groups that can have up to 20,000 parents looking for product. Advertising on these groups also come at a low cost but a big return.

  1. Timing strategy

When you start your big campaign it’s very much about picking the right timing to capitalise on sales and interest. For example, parents generally get clothing and uniform prior to travelling so this targeting needs to happen now, prior to the exit for summer. Items such as supplies for school usually peak around mid-August closely followed by all things food & snack related just before the return.

  1. Don’t forget the Dads

Most brands tend to ignore the dads and focus on mums when it comes to their back-to-school marketing campaign, but this is a missed market as they can tend to be a more ‘lazy-shopper’ (sorry, dads!) and love a one stop shop or easy deal that they can get delivered with a simple click. So make sure you think of them when you do your target ads or PR material.

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PR Events in the Middle East
BlogsEventsMarketing

The Subtle Art of PR Events

by TishTash
written by TishTash

Media and Press events in the PR world are an art, and here’s why.

Events in the media world are vital for the success of campaigns and companies, but who are we kidding? We love them! Whether they’re consumer events, media and influencer events or multi-brand events, PR events can help you increase the profile of your brand and create brand awareness. In this guide, you’ll find the best personal and professional tricks to help you plan and carry out a successful PR event in style.

 

Set a Theme for the Event

Choose your theme wisely, as it needs to reflect both the brand messaging and objectives, as well as being fitting for the audience you have put on the guestlist. Having a theme allows you to ensure that all the people attending share a common idea of the event and steer the conversation to the benefit of the client. Here are some points to keep in mind for when choosing the theme:

 

  • Determine the brand values and identify the key messages you want to communicate. These will determine the structure of your event
  • Your venue of choice can make or break your event. Make sure it is convenient for everyone to reach, has easy parking access or opt for a virtual event – these are things to keep in mind when choosing an event location.
  • Determine your KPIs and measurables prior to the event to better manage expectations of results. What do you expect to achieve? Brand awareness? Higher sales for the brand? Make sure you know this when choosing the theme.

 

Attention to Detail

Events are normally developed and created by a team of creative professionals, but the key is to have very good attention to detail while executing it, as the small details can really add up and help you create a smashing event.

 

Guestlist

When putting together the invite list for your upcoming press event, start with the traditional media and journalists first. While inviting press, make sure to research the editor and their designation before you send out the invite, though. Take our word for it, there’s nothing worse than inviting a tech editor to a beauty event!

Also, don’t forget to add bloggers to that list of yours. Influencers, as we all know by now, are slowly becoming the new world media. The power that influencers hold is equivalent to seeing an ad on TV, so make sure you collate a list of trusted influencers with decent content to cover your event.

 

Get on Social

People follow influencers on social media because they like their individual personalities, but they follow brands because they like the brand’s vibe. Remember to get social about the event before, during and after the event. Promote the event by using hashtags, mentions, and ongoing reposts of content on the brand’s social media pages. Also, livestreaming your event can be one of the best things you can do for your event, as it increases social media reach and engagement, and helps you spread the word about the brand with a social media buzz. Think Youtube, Facebook, Instagram, Snapchat and Twitter, all of these are social media sites you can utilize to create a vibrant positive buzz for your event at no cost.

 

Be Present

It’s important for any event that, as a host, you are there to socialize and get personal with people. It shouldn’t go as far as your dog’s name and picture-sharing, but you should be able to talk to people and bond with them at a level that they can remember you by, which can help you maintain a positive relationship with the guests. This will not only support you in executing memorable events, but it’ll also help you publishing news and press releases in the future.

 

We hope these tips and tricks help you put together a fun press event for your media friends, as well as get you extra brownie points with your clients and co-workers. Remember, planning comes first, the fun comes later!

 

Written by: Layan AlJammal

TishTash Junior Account Executive

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Beauty must haves
Events

Beauty Guide – Top 5 with TishTash

by TishTash
written by TishTash

We work with many beauty brands and truly believe that we represent the best in the industry. This is why we have put together a beauty guide with our top 5 beauty products you need to have this season.

 

  1. Sukin’s Foaming Facial Cleanser – AED 48

For normal to oily skin type, this Foaming Facial Cleanser from Sukin is what you need. It has a non-drying, gentle gel cleanser that purifies the skin without stripping the skin of its natural oils. It helps remove makeup, daily dirt build-up and excess oils, the natural blend of chamomile, aloe vera, green tea and Witch Hazel helps to soothe and tighten the skin.

 

  1. Magnitone XOXO Micro-Sonic Soft Touch Silicone Cleansing Brush – AED 140

For a deep cleanse, bright and soft skin this cleansing brush with Micro-Sonic technology and naturally antibacterial PurO Silicone, will leave you with a radiant, healthy glow.

 

  1. Heated Eyelash Curler – AED100

Heat and curl your lashes without damage, this is the perfect tool for those who love long lashes. This sleek, safe and gentle heating wand from Clean Beauty Binge delivers curl where you want it without damaging your eyelashes.

 

  1. Mahogany Teakwood 3‑Wick Candle – AED 100

This mahogany teakwood 3 wick candle from Bath and Body Works, uses fragrance oils and a blend of vegetable wax and wicks that won’t burn out. This candle comes in a beautiful glass jar, with wicks that don’t burn out this radiates fragrance to fill an entire room.

 

  1. Detox Hair Serum – AED 210

This hair serum from Ixora is made with organic and naturally extracted ingredients, like ginseng extract, Clary Sage, Tamanu Oil, Jojoba and Natural Vitamin E, these work together as a detox treatment for hair. A deep Massage into your scalp helps stimulate growth and helps in the production of natural hair keratin increases blood circulation around the hair follicles to prevent hair loss.

 

Read more on our Instagram guides, follow us for more such interesting guides.

 

Keep updated with brands that are part of the TishTash family here.

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TishTash ‘Year of You’ Returns for its Virtual Third Edition
EventsNewsTeam

TishTash ‘Year of You’ Returns for its Virtual Third Edition

by TishTash
written by TishTash

Specialist beauty, health and wellness PR and marketing agency TishTash announces the return of its most successful event – Year of You. Kicking off on the 24th of January, the goal of the week-long series of workshops, talks and activities is to help start the year on a positive note, offering support, motivation and fresh perspectives at life. Featuring an exciting line-up of experts and events, Year of You aims to inspire everyone to become the best possible version of themselves in 2021.

 

With a tough 2020 behind us, and still unsettling COVID times, the Year of You week is aimed to give everyone a little bit of what we need – self care. The Year of You week will be packed with a full schedule of online sessions, masterclasses, motivational talks and various activities all available on a dedicated website. The virtual event is open to all, including media, influencers and the general public. People can share their expertise, learn something new and get inspired. From tracking your sleep patterns, getting career and CV advice, stress management techniques, learning how to take control of your finances, how to look 10 years younger, building your personal brand, tips to get investment for your business and plenty more – the event is focused on supporting communities and initiating positive conversations.

 

To register for a session of interest or see the full schedule of events, visit www.tishtashYOY.com. Participation in Year of You is free of charge.  As a community, we look forward to making 2021 a great year.

Founded in 2012, TishTash is a specialist beauty, health and wellness PR and marketing agency in the GCC and the agency showcases an extensive portfolio of international and regional brands across an array of industries.  Visit www.tishtash.com or @TishTashTalks on Instagram for more information.

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5 Body Positive Influencers We Love in The Region
Events

5 Body Positive Influencers We Love in The Region

by TishTash
written by TishTash

The year 2020 is all about self-love, which is why we are thankful for the body positive influencers that remind us that you don’t have to be a runway model with a size zero waist to be beautiful!

Body positivity is often confused with promoting obesity and an unhealthy lifestyle, when in reality it’s just a bashing to the decades old assumption that all women look the same, and it’s not okay to be different! Women – and men – come in all shapes and sizes, with stretch marks, beauty marks, and many other “flaws”, and that’s completely normal, and all are as worthy of love and happiness!

Here’s 5 body positive influencers we live in the region and we think you should check them out too! …

 

  1. Ameni Esseibi

Being the first curvy model in the Middle East, Ameni Esseibi is an inspiration to us all! She poses with confidence wearing her stretch marks with pride, reminding us that you can be beautiful no matter what size you are, and without being airbrushed and photoshopped into perfection. Ameni Esseibi is the best reminder that stretch marks are normal and that all bodies are summer bodies no matter the size.

  1. Danae Mercer

Probably one of the most candid influencers in the region, Danae loves showing everyone tricks about the difference good and bad lighting can make and how it can affect the image, as well as teaching her followers how to pick out a photoshopped body in comparison to a natural body. Danae also likes to remind all of us that real skin bends, stretches and doesn’t always have to look perfect. We love Danae because she’s real, natural, and isn’t afraid to tell it as it is, which helps people feel natural for having flaws. Oh and she’s a #CrazyCatLady too!

 

  1. Waleed Shah

A commercial photographer whose passion is to click the truth, Waleed Shah tends to captivate us in all his photography. However, his #RockYourUgly collection is by far our favourite! Waleed focuses on the “ugly” bits in his models; the things people don’t normally show on social media, such as scars, injuries, discolouration, a little bit of extra squish here and there, and turns them into breathtaking photographs that highlight the ugly bits and showcases them as normal, or even beautiful. We love the elegance of his black and white photographs, and the message behind this collection is why he’s one of our favorite body positive influencers.

  1. Shahad Salman

The gorgeous Shahad Salman is one of our favourite body positive influencers around, as she showcases her vitiligo proudly, and is an inspiration to anyone with this skin condition. We love that she doesn’t let her unique skin stop her from chasing her dreams, as she modelled previously for luxury brands as well as is pursuing many other fashion and beauty brands, just as she is.

  1. Yara Ayyoob

Known for her artistic and bold makeup looks, Yara challenges the beauty standards in her own unique way. Her different make-up looks and her on-point eyebrows positively motivate all beauty-lovers out there! We love her because make-up is an art, and there’s space for everyone to be an artist in their own way, which she confirms by just being herself and going all out!

Layan AlJammal

Xx

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Meal Prep
Events

Cravings – We Got You!

by TishTash
written by TishTash

Who doesn’t crave a chocolate bar to feed their sweet tooth? Or eat a full bag of crisps when all you wanted was one? Even the healthiest and strong willed among us have fallen prey to cravings and binge eating at some point in our lives. But it doesn’t have to be that difficult to fight the cravings. Here are some tips I find easy to implement to make sure the cravings don’t get the better of us.

Plan your meals – Make sure you plan your meals, everything from breakfast to snacks. Understand what the right time to eat is and plan your meals to include times when you are most prone to snacking. A good schedule looks like the below:

  • Breakfast: 8-11am
  • Snack: 11 am – 12.30pm
  • Lunch: 12.30 – 3.30pm
  • Snack: 4 – 6 pm
  • Dinner: 6-9 pm

Healthy snacking options – Your snack options are important and should be controlled. A piece of fruit, handful of nuts or even if it is some crisps, make sure it’s a controlled portion. Don’t sit with a huge packet of crisps as it will tempt you to finish. An amazing snacking option for your evening sugar fix is a banana and black coffee as it regulates your blood sugar.

Flavourful wholesome meals – Add herbs and spices in your meals, and make sure they are a good balance of carbs greens and protein. Start with greens, have a salad before your meals and loose the dressing please.

Find healthy options – We all love pancakes and noodles, but there is always a healthy option for them on the internet. Try to avoid refined sugar and processed flour. Look for natural sources of sugar and whole-wheat options. Buckwheat, amaranth and millet all make good alternatives for flour. Honey, Maple syrup and Stevia are good options for sugar. Make sure you are making the right substitution when required.

Understand your cravings – Why are you craving the chocolate or a bag of crisps? Is it something you crave for when you’re going to get your period or are you stress eating?

Understand when you crave foods and how the emotions affect your cravings, and stock up on healthier options. Choose good sources of fat and sugar to make sure you have something to fill the emotional space but are not binging on something that will disrupt your good eating habits for the week.

Also, sometimes your body misunderstands thirst for hunger, which brings us to the most important point.

HYDRATE – Drink a lot of water, especially in the middle of Dubai summer. Make sure you don’t step out without a bottle of water. Aim for 3 – 4 litres of water in a day and try to hold yourself accountable for your targets.

Sonika

Xx

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GUEST BLOG POST: Home Self Retreat Program
BlogsEventsWellness

GUEST BLOG POST: Home Self Retreat Program

by TishTash
written by TishTash

Well we are edging into week five now here in the UK (that’s right, I’m still locked out of Dubai) but enjoying the English spring weather (from the solidarity of my back garden of course! #stayhome). But being stuck in the house definitely doesn’t mean we can’t treat ourselves to our own little home self-retreat program and a little self-loving! So, here are some wellness retreat activity ideas provided by some of our gorgeous Retreatmi hosts that you can partake in within the comforts of your home this weekend.

 

Online cooking classes:

Why not up your wellness cooking skills with online classes! Danny Spies with her Clean and Delicious channel on YouTube has an awesome recipe for an immune boosting Honey Bomb!

Take a live and interactive class with Jesse Lane Wellness who has low cost live online classes so you can be fully immersed in the atmosphere of a cooking class.

It really is important to eat well and keep that immunity up during this time and one of our fabulous hosts Dr Srikumar of Harivihar Retreat in India has given us this amazing Ayurvedic health drink to keep those nasty bugs at bay.

 

For one litre of the drink you’ll need:

2 tbl Coriander seed

1 tsp Dry Ginger

½ tsp Black Pepper

1 tsp Crushed Cinnamon

½ tsp Turmeric Powder

10 Basil/ Mint or Thyme leaves

1 ½ Litres Water

 

Online Training:

Well of course we have so many selections for wellness online now, our Personal Trainers will never again let us have the excuse that we are away on business! And that’s great! Travel and wellness after all is our thing! Which is why we have now introduced online training booking.

If you are an avid Pilates retreat attendee why not book an interactive 1:1 Pilates on the Mat or Reformer (if you have your own home equipment) with Retreatmi Host Stacey Sharp.

or for the Yoga Retreat feel, Kundalini Yoga Meditation with Hayley Cutler. Catch Hayley tonight for her online kundalini practise and you can find them under services section on the Retreatmi Platform.

And of course the super cute Joe Wicks who has brought his daily PE classes to not even just the nation but the world! Free every day 9am UK time so be sure to tune in on his YouTube channel.

If you’re watching those pennies and want some super quality classes Kosta of one of our fabulous resorts Vikasa is also offering a free yoga class.

 

Home beauty:

Why not treat yourself to a Superfood Marine Clay Mask. It’s 100% vegan, detoxing, pore reducing and deep cleansing and moisturising and available now on Amazon.

That deep relaxing bath you’ve been trying to take for the longest time! Well now is the time! And why not treat yourself to some super plush Epsom bath salts bath salts mixed with some Veriditas Immunity Boosting Essential Oils:

 

Immune-Boosting Bath Salts

2 cups Epsom salt.

20-25 drops Veriditas Immunity Boost essential oil.

 

Enjoy that you time!

Stay safe, Stay Happy

By Stacey Sharp, founder of Retreatmi.com

To find out more, follow RetreatMI on Instagram @Retreatmi

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