As you scroll through your Instagram feed, where you once saw an inundation of make-up tutorials, there is now an influx of content about the latest skincare trends, morning and evening skincare routines and much more. Perhaps Covid has played a key role in this transition, with having to stay at home a lot more, women are now focusing on their skincare rather than just their make-up. Being barefaced can be daunting for some, so buying the right skincare has given people the opportunity to maintain healthy and glowing skin which adds to one’s overall confidence. We all want that radiant, youthfully plump skin and the peaches and cream complexion!
Many celebrities promote skincare brands on their social media now, with the likes of Hailey Bieber and the Kardashians to name but a few. What’s more, many have even started their own skincare lines. There has been a huge shift in the skincare industry over the years; from minimal to maximal. If you ask your grandmother, she will probably say that water with an occasional dash of Dove soap was as detailed as her routine got! Nowadays we have a multiple step process of cleansing, exfoliating, toning and moisturising. Let’s not even get started with the masks, serums and facials! For some of us, our bathroom cupboards and countertops are barely visible underneath the sheer amount of skincare products we have. There is always a reason to buy more products and it has definitely become a staple part of people’s daily routines.
With skincare constantly evolving and new products coming out every week, it is no surprise that it has become so popular. People have realised the importance of skin care and the fact that it is essential at any age. Healthy habits in your 20s and 30s can strengthen and prepare your skin for the effects of aging down the road. Investing in good quality skincare which has long-lasting effects, allows us to embrace ourselves “au naturel” and feel comfortable in our own skin.
