In a busy market, gaining visibility and custom for your new beauty or wellness product, or launch, be it services, skincare, make-up, salon or spa is more important than ever.
With a raft of ‘new’ for the consumer to choose from, it can seem super overwhelming for a brand or business owner to understand what solid PR and marketing should look like for future success.
At TishTash, we get it, as the region’s leaders in beauty and wellness PR we work through product after product and launch after launch on a daily basis. You have to love what you do, right? And we care as much about *your* new as a client as you do. We try, we test, we buy and we shout it from the rooftops. We work on the success of your beauty or lifestyle brand that means resonance in a crowded market, targeting the right people in the right places.
So how do you know which type of PR will work best for your beauty brand or service?
Work with the experts
We may mention it a few times, but it’s vital to work with an agency or freelancer who truly knows the beauty and wellness space and that is a true ambassador for your products or brands. You might think that working with people who are looking after numerous other brands in the same space would be a bad thing, right? It’s the opposite. They know what the consumer trends are right now, who your ideal client or customer is, what they are buying and where and this true passion and expertise means that they will provide both insight into the market that is unmatched, but also a passion you will never see from generalist agencies or practitioners. Experts have years of experience with specialist beauty press, consumers, and influencers, we want to see your business grow as much as you do, and by working as partners for your brands’ success, you can spend your time in your own zone of genius and let us get to work!
Where to start looking
Googling ‘Beauty PR agency’ will bring up a raft of options for you of course, and some of those links will be paid for, so you might want to dig a bit deeper. Look within your network – not necessarily to where your competitors are at, but to who people in the beauty industry are already working with. Your favourite influencers – which products do you see them with? Who creates the most engaging content online – and find out the agencies behind them. Beauty PR agency websites should have a host of case studies (not just client lists) and their social media accounts should be active and up to date.
Think global, think local
Where are you launching? Who is the ideal customer or client? Many brands and businesses want to break into the Dubai, Middle East or GCC market from abroad, but we can tell you – it’s not as simple as that! Everywhere has its own unique market, and non-more so than the UAE for example, where the beauty, salon and spa business is huge, and growth opportunities exponential. But it’s also like no other market in the world, and there is a way to speak to the regional consumer that is simply not the same as anywhere else. With this in mind, you need to think carefully about not just ‘what’ credibility a suitable agency has but where’ they are seeing client and brand success. Globally, there is no one size fits all!
Know what you want
A solid beauty PR agency will work in partnership with you to match expectations and deliver results, but a super clear brief from the client makes the relationship so much smoother and leads to a positive start to your brand PR from the outset. Knowing what you want to achieve, having a clear idea and handle on what you ‘have’ already in the way of budget, product, visual assets etc and expectations on the kind of coverage you believe will suit your brand personality all help. A good beauty PR agency will also question *you* so be prepared! Nobody wants a mismatched client/agency relationship, so boundaries and expectations on deliverables will be set positively from the outset.
Choose an award-winning beauty PR agency!
At TishTash, our Dubai-based beauty PR agency, working across the GCC, we are market leaders in creating winning formulas of PR support for beauty and wellness brands, entrepreneurs, aestheticians, salons, spa’s and more and we have the gongs to prove it. Not only that, our unrivalled consumer and influencer database means we get the products in the hands of the people who buy them, not just on paper or screen. Offering a true ROI alongside a passionately expert service means our clients become family, and your success is ours too.
Want to know more, make sure you read all about beauty, health and PR on our blog.