TishTash

Public Relations holds a reputation and standing as an elusive industry. Public relation or PR is an all-encompassing term. It may cover everything from interviews, publicity to blogging, and experiential events. A public relations agency doesn’t buy ads, pull up billboards, and use catchy persuasive phrases to make customers buy your products.

Unlike ad agencies, public relations agencies promote individuals and businesses through editorial coverage. You might call it “free or earned” media stories that appear on newspapers, websites, and television shows to promote a brand.

Top public relation agencies aim to promote clients and make them seem as relevant, successful, exciting, important, and reliable as possible.

Let’s delve into the details and determine how a PR service or campaign can benefit your brand growth.

Public Relation Service and Brand Growth

Typically, PR refers to strategic communication with the public to build a mutually beneficial relationship. It may include a variety of tactics for your business regardless of its size.

Here are the benefits your business can reap by implementing PR campaigns.

Brand Awareness

Public relations campaign is a valuable way to get your products, services, or brand in front of potential customers. When planned and implemented by experts, PR can gain media outlets’ attention to give your brand more exposure to a large audience.

That means a section of customers that doesn’t know about your brand can become aware of it through strong public relations.

Improved Credibility

Become a reliable and honest company in the eyes of the customers is an excellent competitive advantage. Increasing credibility is crucial for your business’s success, but it is much more difficult to implement.

Thanks to digital public relations agencies such as TishTash that strategically place articles in the targeted trade publications and journals to improve your brand’s character. When your brand’s story appears in a known publication, readers know that it is not the paid coverage.

 Enhanced Customer Relationship

Reliable Public relations services plan strategies keeping the best interests of your brand in mind. They design customized PR campaigns to help your brand enhance and strengthen relationship with the customers. The campaigns ensure that customers make a positive image of your brand in the industry.

Summing Up

In conclusion, hiring public relations services for PR campaigns is an integral way to upgrade current business reputation. Call us to explore more about how PR services can help you accomplish business growth goals.

Sources

https://medium.com/the-mission/5-benefits-of-pr-on-brand-growth-680c937900c0

https://www.forbes.com/sites/robertwynne/2013/04/10/what-does-a-public-relations-agency-do/?sh=38ff3f2275d9

Imagine you’re an owner of a popular magazine. Your business website has gained a lot of traction, but your sales for physical copies aren’t the same as before. You’re in a dilemma now as you don’t know much about how web publication functions. The shift has put you in a bind. Now think about how much time, capital, and effort you will take to figure out the right course of action? Probably you can’t make an exact estimation for this.

This is when you need the assistance of a professional strategic consultancy service. The strategy consultants are experts with a strong virtual presence in every industry. They can give you an expert and outside perspective on various business challenges. A strategic consultancy service offers fresh objective takes on different issues to ensure that a business considers every angle when making big decisions.

Still unsure how it works? Continue reading to find out more.

What is Strategy Consulting

Strategy consulting or strategic management consulting refers to a phenomenon when executives hire a third party to obtain an expert perspective on business challenges. The expert consultants have extensive and considerable market knowledge in the respective domain.

They are pro at assessing high-level business issues and problems objectively. The strategy consultant takes a holistic look at particular issues a business is dealing with and offer advice on the best ways to approach them.

Why Your Business Needs a Strategic Consulting Service

Generally, when a business brings on a strategic consulting service, it is for a set timeframe. Within this window, a business can expect the service to dedicate sufficient effort, energy, and time to solve its specific problems.

That means if you’re looking for a high-level headedness you can’t expect from people working in your team, your business needs a strategy consulting service.

Explicitly by hiring a strategic consultant, you can get;

• Get your team on board and align it on a strategy –
• Set strategic priorities and goals to determine what success will look like for your company and team.

• Find opportunities to distinguish your business from your competitors and create a valuable value proposition.
• Look at your system and operations to find gaps and improve them for future growth.
• Do a cost/benefit analysis expertly and determine the opportunities for the company’s growth
• Create strategies to obtain to protect current market share and obtain new
• Figure out the changes your business requires to develop and excel

Summing Up

All in all, if you haven’t experienced working with a strategic consultant, consider hiring experts like TishTash to make the right decisions by taking the best strategic initiatives.

Sources

https://www.pcg-services.com/key-benefits-hiring-small-business-strategic-consultant/

https://blog.hubspot.com/sales/strategy-consulting

Whether it is Twitter, Instagram, or Facebook, each platform offers easy and quick access to millions of people. You can send messages, increase traffic, and improve your website’s visibility using these platforms. It is undeniably one of the fastest and easiest ways of communication.

That is to say, social media service is a highly effective way to improve your brand awareness and make new customers. But it is only possible if you know how to use it effectively.  That is why it is best to hire a professional social media management agency to maximize these benefits.

They have experts who understand the tools and technology, and know-how to improve online presence.

Continue reading to find out how a social media service provider can impact your business’s marketing strategies.

Why Hiring Social Media Services Impacts Your Business

 Well-Aware of Best Practices

By using a social media agency’s services, you can gain a competitive advantage in a saturated market. The social media marketing agencies have pros who know the best practices to make the most of your campaigns.

Last year’s algorithm update of Facebook has a significantly lower organic reach of the customers. This is the reason why many brands have now turned to social media advertisements.

A social media service provider knows how to maximize ads’ advantage with creatively designed videos and writings. They are experts in capitalizing on timing. They only post content on social media when it has high chances of going viral.

Creative Expertise

With millions of brands competing against each other, your business needs an out of the box idea to take off on various platforms.

Hiring a social media service provider can offer you an edge over your rivals in terms of creative campaign strategies and ideas. Agencies use proven formulas to get successful social media space. It is also one way to get access to paid tools to benefit your business with analytics, reporting, and scheduling posts.

A Fresh Perspective for Marketing Campaigns

A fresh perspective from a market expert can help your business find the lope holes in the marketing strategies and make improvements.

Not all social media strategies can benefit your business or enhance your brand reputation. Your brand needs expert services to choose the right social media tactics to rock your marketing game, and a fresh perspective can help you determine that.

Summing Up

In a nutshell, with a professional social media service provider, your business can gain skills and expertise to reach the right audience. Contact us to stand out with the best social media campaigns in the market.

Sources

https://thriveagency.com/news/5-reasons-to-hire-a-social-media-marketing-agency/#:~:text=Hiring%20social%20media%20experts%20can,content%20ideas%20and%20campaign%20strategies.&text=Also%2C%20hiring%20a%20social%20media,%2C%20reporting%2C%20analytics%20and%20more

https://www.stratgrow.com/blog/time-to-hire-a-social-media-manager/

As your startup grows, you might notice that handling various responsibilities and client demands is quite time-consuming. However, delegating some of your work to competent and professional people is an excellent way to focus on more important tasks.

Professional copywriting services can be a huge asset for growing businesses. The services work with a team of trained and qualified writers who specialize in writing copies that express your company’s message and goals.

Here is a brief rundown of how hiring website copywriting services can be beneficial for your business.

 Why Your Business Needs Professional Copy Writing Services

To Capture Your Brand Services

A professional copywriter is not someone who writes fantastic pieces for your website. In fact, he/she has a job to produce content that captures your brand services perfectly. Trained professionals have knowledge of different industries, which help them write quality and relevant content. Also, you can hire an industry-specific copywriter to write content for your business.

To Generate Convincing Content

The impact of good content goes beyond just getting high-ranking on the search engines. If your website content fails to impact the readers, it won’t convert them into leads even if it is highly SEO optimized.

That is why you need content that has the purpose of showing the value of your products to the target audience. Professional copywriting service provides persuasive yet informative content that interests people and answers their questions.

To Gain Variety

Using content writing services is a great way to maintain the tone of your brand while giving your website content a unique flavor. A qualified copywriter can bring a variety to your content instead of focusing on the same things

To Get Impeccable Content

Content with grammar or spelling errors make your services appear unprofessional. You may like the youthful and humorous tone in your website content, but it still needs to be professional and organized. When you hire a website copywriting services, you don’t need to worry about grammatical errors. They know how to write impeccable content.

Summing Up

All in all, well-written, interesting, and relevant content reflects the business’s quality to provide professional services. Hiring a professional copywriting service like TishTash can make your website content stand out and attract potential customers. Thus, call us to generate effective and impeccable content for your target market.

Sources

https://www.textbroker.com/7-copywriter-benefits

https://macromark.com/blog/advantages-of-hiring-a-professional-copywriter

https://expresswriters.com/14-reasons-you-should-hire-a-copywriter/

More often associated with supermarkets or discount retailers, value is a word less likely to be attached to the media, marketing and PR industry.

Whilst not everything important is measurable, and not everything measurable is important, digital KPI’s at least mean we can track and trace leads, click throughs, engagement and online referals for client campaigns and reporting.

All of this is pretty standard stuff, and part of the day-to-day work in running a marketing, digital and PR agency – especially when the main question in a potential client’s mind is ‘What ‘value’ will I get out of PR?’

Value. It’s a word with many meanings when it comes to our industry:

What true value will a PR campaign bring me?

What value will I get out of our retainer or project fee?

What value will this bring to our audience?

Where is the value in all of this?

And mainly, it comes down to ‘will I get my moneys’ worth?

For any agency worth their salt, and sometimes inflated claims of delivery or guaranteed coverage, client reporting is a given and showcases that months/projects achievements versus retainer or billable hours, and quite rightly, the client will want to understand and have a need to report back themselves.

Can PR and Marketing ever be ‘value’ based? Back to the supermarket association – When you work with an agency, you are not buying a tin of beans off a shelf. The relationship is bespoke, so are the campaigns, and then, too is the ‘value’. How we deliver that value is critical to developing relationships that are mutually beneficial to both sides.

Can you price based on this?

Cost based pricing as an agency leads you to full transparency on billable hours. Based on expertise and efficiency, this is quite an opaque way of working. Be ready to be challenged and be able to break down every half hour of effort! The cost is determined by the agency itself, and therefore needs to be justified by them.

An agency’s value is determined by outcome. A list of project tasks, hours spent and the rest within a report is well and good but says nothing about an agency’s value in what it can provide in terms of a clients objective or bottom line.

TishTash provides integrated marketing campaigns that produce results and inspire action based on the client’s objectives and business goals. We align a client’s investment with these goals. The client sees that we are here to support and ask the right questions to achieve a mutually beneficial partnership that builds towards a transparent outcome to support sales or brand awareness objectives. We set performance objectives and sell the process as much as the promise.

Clients are smarter than ever and in 2021, watching budgets like hawks. Value based marketing means delivering value, rather than simply promising value. As consumers are savvier than ever too, and buying more and more into the ethics of a brand, and the authenticity of both leadership and ‘messaging’ it is more important than ever.

TishTash earns trust via our marketing campaigns, and we need to demonstrate that to our clients through tangible and creative ideas, often unique to the Dubai market, and securing visibility at every touchpoint, whether online or off.

When we lead with value, we prove that we understand the challenges of both client and consumer. Our ideas, insight and strategy help them achieve their business goals, and it is based on this ‘value’ that we serve them.

Written by our Founder and CEO Tash Hatherall

www.tashhatherall.com

https://www.linkedin.com/in/natashahatherall/

For PR professionals, it is very important to maintain their relationships with the media as it’s ultimately what they trade on and what makes their careers work. It’s important for them to keep journalists happy in order for them to publish their client’s news, but that won’t happen if you annoy them.  Here’s 5 easy things that will get you on a Journalist’s blacklist and that we recommend you avoid!

Send your news to 50 journalists – and keep them all of in CC.

This one is obvious, but if a journalist sees you are blatantly sending the exact same news to many others, they will most probably not publish it, and you might end up on their blacklist. Journalists care about being the first ones to publish an interesting story, and whilst in reality they may know you’re sending it out to many, if they clearly see other journalists mentioned, they will probably send it to trash.

Send everything and anything the journalist’s way

For Journalists, all they care about is looking for the next interesting story, but they like relevance too and not having their inbox cluttered up! So, if a PR professional frequently sends press releases and opportunities that aren’t newsworthy or relevant, the Journalist may likely bin you or worse still block you.

Don’t proofread your release

This goes without saying, but if you send the journalist a press release with a million and one spelling mistakes, it will end up in the bin. If a journalist were to publish your news, they expect to find it error-free and ready to go, without the hassle of re-writing or editing.

Lie to a Journalist

There are many ways you can be classified as a liar to a journalist. Be it omitting information, straight out lying, or twisting truths, but they always find out. Journalists are smart professionals, whose jobs are literally all about finding out the truth, and they will surely find out if you lied to them – and throw you in the dreaded blacklist.

Calling a Journalist a hundred times for a chance to be featured

Journalists know that PR professionals need to secure features and Q&As for their clients, but the truth is, if your news isn’t newsworthy, it will just not get published. The chances of a journalist having not seen your email is close to none, they probably saw it and either decided to action it or decided to trash it. If the latter is what happened, you repeatedly calling them will probably get you blacklisted as it will do next to no good in them reconsidering.

So, if you want to stay on the safe side and stay on your Journalist-friends’ good side, do the opposite of the above – and they’ll try their best to publish your news. Remember, stay relevant and keep the connection alive for the best results when pitching.

Written by Layan Al Jamal, PR Executive at TishTash PR and Marketing one of the leading independent marketing and PR agencies in the UAE and Middle East.

The PR (Public Relations) industry has historically been rated one of the most stressful industries to work in. This is global census, of course, and things don’t look all that different in the UAE. From managing expectations end-to-end with not only impatient clients, but influencers, external agencies, media, and also your team, the job can be difficult. Difficult, but not impossible, and definitely rewarding at times.

I started my PR journey right out of university, so I’ve learned quite a bit in the last year and a half. Fresh-faced and a little nervous for my first job, I had no idea what to expect. Like any internship or entry level job, I started out doing mostly administrative work like reports and clipping coverage. And while I still do those things, I’ve also learned to appropriately engage with unhappy clients and expecting influencers.

Here are the top things I wish I’d known before I started out in PR – or rather, the things I’ve learned working in PR.

• Time is Money
  • The early bird catches the worm – this is not only true of early risers, but also the agencies that pitch their clients to fulfill media requests at the earliest. If you take more than an hour to respond to a request, you’re less likely to be featured.
    • Tip: Having high-resolution images and a finalized boiler plate on hand for every client is especially useful when it comes to media requests. When kicking off with a new client, chase them for high-resolution images, as it will be your saviour.

• Patience is Virtue, But Only to an Extent
  • Good things come to those who wait – but better things come to those who push. Influencers can be a wonderful outlet for coverage, especially because you can see it within the week as opposed to traditional media, where it takes somewhere between three weeks to three months to see coverage. Some influencers, however, can be very tricky to work with – especially if it’s a gifting-based collaboration. Chase, chase, chase for coverage if it’s been too long and you haven’t seen anything from them. Doing this will help remind them in case they have forgotten to post.
    • Tip: Attack from all sides – emails and Instagram DMs seem to work the best. Even WhatsApp them if you have their number.

• Kill Them with Kindness
  • I came into PR as a 22-year-old, fresh out of university. I was still a child in many ways, pre-developed, if you will. One of them was practicing diplomacy. I have to thank my first ever manager for teaching me to just smile and nod when things get a little crazy, because in the end they always blow over. Plus, it’s not the end of the world if a client gets a little angry – after all, our job is to help our clients build an engaging brand and sometimes their ideas are just not media-worthy.
    • Tip: a client brings up an outrageous idea, say that you will “bring it up with the team” and get back to them. Then, suggest an alternative. Just saying no helps no one, but a solution-based discussion is bound to be fruitful.

• You can’t please everyone, always
  • As a PR professional, one of the earliest realizations you have is that you are the middleman (well, woman in our case) between a client and the outside world, whoever that may be – influencers, media, event planners. That means you may become a punching bag for some difficult people. Setting boundaries is healthy, in both personal and professional life, and that’s what will save you the wrinkles that come from trying to please everyone.
    • Tip: Don’t be a yes (wo)man. You can go the extra mile without always saying yes to everything. Work hard, but work smart – your efforts will be recognized with success, not just hard work.

Written by Sarah Daud, an Account Executive at TishTash Marketing and Public Relations.