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Global Brand, Local Launch


Neutrogena’s latest beauty range, Hydro Boost was launching into the UAE market. We needed to create an event that would get everyone talking and create a splash.

Strategy & Implementation

We created a concept for the event focussing on the idea of hydration, and delivered an immersive experience, designing all elements and managing the entire event process, bringing the range to life.

Key Results

Within the first 24 hours we delivered:

  • 120 Instagram stories
  • 60 snapchats
  • 120 #Hydroboostme mentions
  • 140 #NeutrogenaME mentions
  • 800,000 followers reached’