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About Us

TishTash is a female owned and operated boutique beauty and wellness communications agency.  We use our beauty know how and passion for the latest trends to create campaigns that get brands noticed. 

We like to talk.  We know the power of a brilliant story and its importance in building a brand.  Always with a personal touch, we pride ourselves on creative, playful, quality work that delivers awareness, consumer demand and importantly return on investment. 

The agency purposefully remains small in size, working selectively with the best and the brightest emerging and established brands in the industry across the GCC region. 

Our Passionate People

Our Passionate People

We know the storylines that connect with your audiences – because we are your target audience.  Our team of fierce females get it – from millennials to mums to menopausals, we understand what resonates, empowers and spurs them to take action. 

Our Passionate People
  • Natasha Hatherall-Shawe

    Natasha Hatherall-Shawe

    Founder and CEO

    Tash is the beating heart of TishTash. She moved to the region in 2010 and set up TishTash in January 2012. She has over 18 years’ experience in account management, media planning & buying, public relations and marketing working for the likes of Havas, McCann Erikson Global, L'Oreal and Diageo.

  • Polly Williams

    Polly Williams

    Managing Director

    Polly has spent the last 12 years working with some of the biggest health and beauty brands around the world. Before coming to Dubai in 2015 she spent four years in Asia working with P&G and LVMH and before that was based in the UK working across several global fashion, beauty and lifestyle brands. Polly helps Tash run TishTash, overseeing all new business for the agency and TishTash Tots, our new division for kids and family focused brands. 

  • Laura Davison

    Laura Davison

    Senior Account Manager

    Residing in Dubai for 14 years, Laura joined the TishTash family in 2015 with a background in talent management and events. Truly passionate about all she does, Laura has a wealth of experience working across a diverse range of clients including Rodial, Rahua, Rossano Ferretti, Bath & Body Works and NuFace. A mum of two boys, Laura also handles a number of our TishTash Tots clients including BabyZen, Fifi & Friends and Ergobaby.


  • Marwa Mohamed

    Marwa Mohamed

    Senior Account Executive

    Marwa joined TishTash in January 2017 with four years’ experience in Business Development. Since joining TishTash, Marwa’s hard work and passion for the beauty industry have made her a popular and highly valued member of the team. Marwa's client portfolio includes: Organic Pharmacy, Rodial, NuFace, Missha Grown Alchemist, bath and body works, Missha, TKD, Beauty Solutions. 

  • Cheryl King

    Cheryl King

    Office Manager

    If Tash is the heart of the agency than Cheryl is the soul of TishTash. With more then 10 years’ experience in the region, Cheryl expertly ensures that everything in the agency runs smoothly, on time and always with TishTash flair. She keeps everyone happy, throws the best team birthdays and ensures Tash is always topped up with a cup of tea.

  • Ylova Hamdan

    Ylova Hamdan

    Senior Account Manager

    With over 10 years of experience in the PR and media industry, Ylova, who joined TishTash in early 2018, has been both a beauty and lifestyle editor at a popular luxury lifestyle publication and an in-house PR Specialist at one of the region’s leading beauty retailers. Ylova’s client portfolio includes renowned local and international beauty brands Sukin, Filorga, Skin Republic, Flormar, KJ Serums and Izil Beauty to name a few.

  • Jean Maingat

    Jean Maingat

    Social Media Manager

    Jean joined TishTash in 2018 with nearly 5 years working in the UAE in social media and digital roles. A skilled photographer and videographer, Jean is responsible for creating fabulous content for TishTash and all their lovely clients.


  • Ramla shahid

    Ramla Shahid

    Junior Account Executive

    Ramla has a strong background within the Marketing & Communication sector with 5 years + experience in the Middle East and UK and a broad understanding and knowledge within industries varying from hotels, luxury retail (Harrods London), banking and lifestyle brands. She has been a part of one of the biggest events in the Middle East - Dubai Active and Bride Show. Ramla loves to deliver creativity for all she works with and her client portfolio includes Medcare, Nu Water, Haagen Dazs and Earth Goods.

  • Jemima Preedy

    Jemima Preedy

    Account Executive

    Jemima joined the TishTash team in 2019, with a background in Influencer Management she has the experience and a transferable key skillset which allows her to work closely and efficiently on client accounts. With a passion for all things beauty related, Jemima finds herself right at home working on brands such as Skin Republic, izil, KJ Serums and more! 

  • Sonika Santani

    Sonika Santani

    Junior Account Executive

    Sonika joined us in 2020, after completing her Masters from University of Arts, London in Media and Communication. She moved careers from Administration to PR and Branding, and has experience working for leading brands in the Middle east. Her passion for PR and everything beauty is what makes her fit at TishTash. 

  • Freya Dando

    PR Assistant

    With bags of enthusiasm, she is committed, hardworking and incredibly well organised. All of these have benefited within the industry and getting her to where she is today. With a background and qualifications in Events Management and Marketing and Communications her skills have been hugely transferable into the PR world as well as being able to apply her events knowledge and experience along the way.

  • Layan AlJammal

    PR Assistant

    Layan’s a young ambitious PR girl with dreams bigger than life. She’s enthusiastic about everything beauty, and so she fits right into TishTash. Being a fresh graduate, she brings young spirit and fresh energy into the team! Layan has graduated from Canadian University Dubai, and has previously worked with many influencers and media in the UAE on note-worthy local campaigns.

  • Ashley Wallis

    Account Director

    Ashley is an experienced PR professional and copywriter with 10 years agency experience, both in the UK and the Middle East. Having started her career in luxury travel PR, Ashley moved into the fashion and lifestyle sector and has worked across global brands including Levi's, Ted Baker, Bang & Olufsen, Sandro, Maje and Kate Spade. Ashley's client portfolio at TishTash includes ASICS, Aventura and The Benton Group.

  • Elma Bartholomew

    Account Director

    Driven by her passion for storytelling, Elma has more than 10 years of PR experience, particularly in the fields of luxury lifestyle and hospitality having worked on brands brands such as St. Regis, Hilton Hotels, Marriott properties & Shangri-La Resorts. At TishTash Elma oversees PR and social campaigns for clients like Medcare Hospitals, Costa and Häagen-Dazs, and homegrown concepts NÜWATER, Free Me and Poke Poke.

  • Neha Shariffi

    Neha Shariffi

    Social Media Manager

    Neha is a Social Media Specialist with 7 years of experience in the industry, 5 of which in the Middle East. Having worked on clients ranging from events, beauty, and FMCG on local and international campaigns, Neha is well versed with different audiences and what works for them. Neha loves to keep up with trends and platform features, and is always happy to try something new! Throw a challenge at her - she loves it!

  • Sarah Daud

    Account Executive

    With a wealth of professional experience, from marketing to mental health, Sarah expertly handles social media and PR for a wide range of health, beauty, fitness and F&B clients.