TishTash is a female owned and operated boutique beauty and wellness communications agency. We use our beauty know how and passion for the latest trends to create campaigns that get brands noticed.
We like to talk. We know the power of a brilliant story and its importance in building a brand. Always with a personal touch, we pride ourselves on creative, playful, quality work that delivers awareness, consumer demand and importantly return on investment.
The agency purposefully remains small in size, working selectively with the best and the brightest emerging and established brands in the industry across the GCC region.
Our Passionate PeopleWe know the storylines that connect with your audiences – because we are your target audience. Our team of fierce females get it – from millennials to mums to menopausals, we understand what resonates, empowers and spurs them to take action.
Tash is the beating heart of TishTash. She moved to the region in 2010 and set up TishTash in January 2012. She has over 18 years’ experience in account management, media planning & buying, public relations and marketing working for the likes of Havas, McCann Erikson Global, L'Oreal and Diageo.
Polly has spent the last 12 years working with some of the biggest health and beauty brands around the world. Before coming to Dubai in 2015 she spent four years in Asia working with P&G and LVMH and before that was based in the UK working across several global fashion, beauty and lifestyle brands. Polly helps Tash run TishTash, overseeing all new business for the agency and TishTash Tots, our new division for kids and family focused brands.
Residing in Dubai for 14 years, Laura joined the TishTash family in 2015 with a background in talent management and events. Truly passionate about all she does, Laura has a wealth of experience working across a diverse range of clients including Rodial, Rahua, Rossano Ferretti, Bath & Body Works and NuFace. A mum of two boys, Laura also handles a number of our TishTash Tots clients including BabyZen, Fifi & Friends and Ergobaby.
Marwa joined TishTash in January 2017 with four years experience in Business Development. Since joining TishTash, Marwa's hard work and passion for the beauty industry have made her a popular and highly valued member of the team. Marwa's client portfolio includes: Organic Pharmacy, Rodial, NuFace, Missha Grown Alchemist, Bath and Body Works, Missha, TKD, Beauty Solutions.
If Tash is the heart of the agency than Cheryl is the soul of TishTash. With more then 10 years experience in the region, Cheryl expertly ensures that everything in the agency runs smoothly, on time and always with TishTash flair. She keeps everyone happy, throws the best team birthdays and ensures Tash is always topped up with a cup of tea.
With over 10 years of experience in the PR and media industry, Ylova, who joined TishTash in early 2018, has been both a beauty and lifestyle editor at a popular luxury lifestyle publication and an in-house PR Specialist at one of the region's leading beauty retailers. Ylova's client portfolio includes renowned local and international beauty brands Sukin, Filorga, Skin Republic, Flormar, KJ Serums and Izil Beauty to name a few.
Ramla has a strong background within the Marketing & Communication sector with 5 years + experience in the Middle East and UK. She has a broad understanding and knowledge within industries varying from hotels, luxury retail (Harrods London), banking and lifestyle brands. She has been a part of one of the biggest events in the Middle East – Dubai Active and Bride Show. Ramla loves to deliver creativity for all she works with and her client portfolio includes HECH, The Ascott, Beauty Solutions and Kibsons.
Sonika joined us in 2020, after completing her Masters from University of Arts, London in Media and Communication. She moved careers from Administration to PR and Branding, and has experience working for leading brands in the Middle East. Her passion for PR and everything beauty is what makes her fit at TishTash.
Layan's a young ambitious PR girl with dreams bigger than life. She's enthusiastic about everything beauty, and so she fits right into TishTash. Being a fresh graduate, she brings young spirit and fresh energy into the team! Layan has graduated from Canadian University Dubai, and has previously worked with many influencers and media in the UAE on note-worthy local campaigns.
Ashley is an experienced PR professional and copywriter with 10 years agency experience, both in the UK and the Middle East. Having started her career in luxury travel PR, Ashley moved into the fashion and lifestyle sector and has worked across global brands including Levi's, Ted Baker, Bang & Olufsen, Sandro, Maje and Kate Spade. Ashley's client portfolio at TishTash includes ASICS, Aventura and The Benton Group.
With a wealth of professional experience, from marketing to mental health, Sarah expertly handles social media and PR for a wide range of health, beauty, fitness and F&B clients.
Karine is a creative Graphic Designer and Illustrator specialized in logo design, branding, concept creation, packaging design, print collaterals, social media and illustration for kids' books. Fluent in French, Arabic and English, and with a psychology background to help her understand and translate visual concepts, Karine brings the TishTash brand and our clients to life.
Indira’s experience encompasses PR including award-winning campaigns for clients. She has worked on an array of local and international brands across beauty, fashion, hospitality and finance. With a degree in journalism, she has a flair for writing and has an in-depth knowledge of the local market, having lived in UAE for over 15 years.
Zainab began her social media journey about 3 years ago after completing a Degree in Media (Advertising). Shortly after, she began working for startup businesses which included beauty, jewellery & accessory brands and recently joined the Tishtash team as a Junior Social Media Executive! She has always been an avid lover of fine art and endlessly paint whenever She has the day to herself. A creative flair which she puts to good use when creating unique content for her clients. New project? New Task? Count her in!
With a Masters degree in Communications & PR and over seven years of global PR experience managing luxury fashion and beauty brands across Milan, Mumbai and Dubai; Moushmi loves all things public relations. In the UAE, she has worked on a diverse portfolio of local and international clients such as Clinique La Prairie, Chloé, Coach, Hugo Boss, Christophe Robin, Prismologie to name a few. At TishTash, Moushmi is excited to be representing emerging and established beauty brands.
Natalia attends university in Los Angeles and is currently taking a gap year. She is just beginning her career, and this is her first job! Being the youngest member of the TishTash family, she brings a breath of fresh air to the team. Full of energy and ideas, Natalia is so grateful to be a part of TishTash. Having been born and raised in Dubai, Natalia offers the knowledge of Dubai's deep-rooted culture to her team. As a lover of all things adventure, Natalia loves traveling and being outdoors. On her days off, she prefers to spend it hitting the gym, reading a book in the sun, or spending time with her friends and family.
New to the region but not the beauty world, Jade has 6 years of brand management experience focussed on luxury beauty brands such as ELEMIS and OPI. She is now looking pursue her passion of working in PR. Enthusiastic and always up for something new, Jade is looking forward to her new adventures and lessons in the UAE.
Shaye has lived in the UAE for nine years, building her R career in both agency and in-house roles, specialising in lifestyle PR including fashion, F&B, beauty and kids/family focused brands. Notable brands include Banana Republic, Reiss, Gap, Lipsy, Mamas & Papas. Café Nero and Costa Coffee. Shaye’s passion for all things lifestyle and people-focused, as well as her love for the written word spills over into the way that she operates within TishTash on a daily basis, while her enthusiasm for life in general is positively infectious.
Having lived in the UAE for over 20 years, Monique is well versed on all the elements that make the vibrant culture filled hub a great home for residents and businesses alike. Equipped with a diploma in Tourism Management, the self-proclaimed lover of music and memes has an extensive portfolio that includes the likes of Le Méridien Dubai Hotel & Conference Centre, Transguard group, and local fan favourite Lime Tree Cafe. A few of Monique's skill sets include events and marketing as well as sales and business management.
Nicole’s a visually creative vibrant personality with tonnes of energy & passion for all things Digital & Social. With a degree in Marketing & Events Management Nicole has an adaptable & authentic approach working with notable brands within F&B like Yamanote Atelier to luxury brands like Hermes. She's a foodie who loves a good laugh & to be surrounded by good vibes..
Born in London, originally from Pakistan, brought up in Dubai, educated in Paris, and a reformed Harry Potter fan, Qulsoum has finally found her calling in PR at TishTash. With a diverse background and a variety of work experience, from digital marketing to real estate, she is trying to brand herself as a 21st century polymath. She is passionate about words and people, and being fluent in English, French and Urdu makes her a great communicator. She strongly believes that everyone should be seen and have their voice heard.
Khwaish has spent her whole life in Dubai, she is a passionate filmmaker, who is visually creative. A recent graduate from the Middlesex University, Dubai, she has majored in cinematography and producing. At the age of 15, she worked as a photographer with several brands and PR firms, she has experience in Business Development, Marketing and Sales, Khwaish has produced and shot over twenty short films and adverts. From her experience she believes she has a lot to bring to the table and is super thrilled to be a part of the TishTash family.
