Tish Tash Logo

About Us

TishTash is a female owned and operated boutique beauty and wellness communications agency.  We use our beauty know how and passion for the latest trends to create campaigns that get brands noticed. 

We like to talk.  We know the power of a brilliant story and its importance in building a brand.  Always with a personal touch, we pride ourselves on creative, playful, quality work that delivers awareness, consumer demand and importantly return on investment. 

The agency purposefully remains small in size, working selectively with the best and the brightest emerging and established brands in the industry across the GCC region. 

Our Passionate People

Our Passionate People

We know the storylines that connect with your audiences – because we are your target audience.  Our team of fierce females get it – from millennials to mums to menopausals, we understand what resonates, empowers and spurs them to take action. 

Our Passionate People
  • Natasha Hatherall-Shawe

    Natasha Hatherall-Shawe

    Founder and CEO

    Tash is the beating heart of TishTash. She moved to the region in 2010 and set up TishTash in January 2012. She has over 18 years’ experience in account management, media planning & buying, public relations and marketing working for the likes of Havas, McCann Erikson Global, L'Oreal and Diageo.

  • Polly Williams

    Polly Williams

    Managing Director

    Polly has spent the last 12 years working with some of the biggest health and beauty brands around the world. Before coming to Dubai in 2015 she spent four years in Asia working with P&G and LVMH and before that was based in the UK working across several global fashion, beauty and lifestyle brands. Polly helps Tash run TishTash, overseeing all new business for the agency and TishTash Tots, our new division for kids and family focused brands.

  • Laura Davison

    Laura Davison

    Senior Account Manager

    Residing in Dubai for 14 years, Laura joined the TishTash family in 2015 with a background in talent management and events. Truly passionate about all she does, Laura has a wealth of experience working across a diverse range of clients including Rodial, Rahua, Rossano Ferretti, Bath & Body Works and NuFace. A mum of two boys, Laura also handles a number of our TishTash Tots clients including BabyZen, Fifi & Friends and Ergobaby.

  • Marwa Mohamed

    Marwa Mohamed

    Junior Account Manager

    Marwa joined TishTash in January 2017 with four years experience in Business Development. Since joining TishTash, Marwa's hard work and passion for the beauty industry have made her a popular and highly valued member of the team. Marwa's client portfolio includes: Organic Pharmacy, Rodial, NuFace, Missha Grown Alchemist, Bath and Body Works, Missha, TKD, Beauty Solutions.

  • Cheryl King

    Cheryl King

    Office Manager

    If Tash is the heart of the agency than Cheryl is the soul of TishTash. With more then 10 years experience in the region, Cheryl expertly ensures that everything in the agency runs smoothly, on time and always with TishTash flair. She keeps everyone happy, throws the best team birthdays and ensures Tash is always topped up with a cup of tea.

  • Ylova Hamdan

    Ylova Hamdan

    Senior Account Manager

    With over 10 years of experience in the PR and media industry, Ylova, who joined TishTash in early 2018, has been both a beauty and lifestyle editor at a popular luxury lifestyle publication and an in-house PR Specialist at one of the region's leading beauty retailers. Ylova's client portfolio includes renowned local and international beauty brands Sukin, Filorga, Skin Republic, Flormar, KJ Serums and Izil Beauty to name a few.

  • Ramla shahid

    Ramla Shahid

    Account Executive

    Ramla has a strong background within the Marketing & Communication sector with 5 years + experience in the Middle East and UK. She has a broad understanding and knowledge within industries varying from hotels, luxury retail (Harrods London), banking and lifestyle brands. She has been a part of one of the biggest events in the Middle East – Dubai Active and Bride Show. Ramla loves to deliver creativity for all she works with and her client portfolio includes HECH, The Ascott, Beauty Solutions and Kibsons.

  • Sonika Santani

    Sonika Santani

    Marketing Executive

    Sonika joined us in 2020, after completing her Masters from University of Arts, London in Media and Communication. She moved careers from Administration to PR and Branding, and has experience working for leading brands in the Middle East. Her passion for PR and everything beauty is what makes her fit at TishTash.

  • Layan AlJammal

    Junior Account Executive

    Layan's a young ambitious PR girl with dreams bigger than life. She's enthusiastic about everything beauty, and so she fits right into TishTash. Being a fresh graduate, she brings young spirit and fresh energy into the team! Layan has graduated from Canadian University Dubai, and has previously worked with many influencers and media in the UAE on note-worthy local campaigns.

  • Karine Jaber

    Head of Design

    Karine is a creative Graphic Designer and Illustrator specialized in logo design, branding, concept creation, packaging design, print collaterals, social media and illustration for kids' books. Fluent in French, Arabic and English, and with a psychology background to help her understand and translate visual concepts, Karine brings the TishTash brand and our clients to life.

  • Indira Kasaeva

    Account Manager

    Indira’s experience encompasses PR including award-winning campaigns for clients. She has worked on an array of local and international brands across beauty, fashion, hospitality and finance. With a degree in journalism, she has a flair for writing and has an in-depth knowledge of the local market, having lived in UAE for over 15 years.

  • Moushmi Bhatia

    Communications Manager

    With a Masters degree in Communications & PR and over seven years of global PR experience managing luxury fashion and beauty brands across Milan, Mumbai and Dubai; Moushmi loves all things public relations. In the UAE, she has worked on a diverse portfolio of local and international clients such as Clinique La Prairie, Chloé, Coach, Hugo Boss, Christophe Robin, Prismologie to name a few. At TishTash, Moushmi is excited to be representing emerging and established beauty brands.

  • Jade Becker

    PR Assistant

    New to the region but not the beauty world, Jade has 6 years of brand management experience focussed on luxury beauty brands such as ELEMIS and OPI. She is now looking pursue her passion of working in PR. Enthusiastic and always up for something new, Jade is looking forward to her new adventures and lessons in the UAE.

  • Shaye Wilson

    Account Manager

    Shaye has lived in the UAE for nine years, building her R career in both agency and in-house roles, specialising in lifestyle PR including fashion, F&B, beauty and kids/family focused brands. Notable brands include Banana Republic, Reiss, Gap, Lipsy, Mamas & Papas. Café Nero and Costa Coffee. Shaye’s passion for all things lifestyle and people-focused, as well as her love for the written word spills over into the way that she operates within TishTash on a daily basis, while her enthusiasm for life in general is positively infectious.

  • Monique Wolmarans

    Junior Account Executive

    Having lived in the UAE for over 20 years, Monique is well versed on all the elements that make the vibrant culture filled hub a great home for residents and businesses alike. Equipped with a diploma in Tourism Management, the self-proclaimed lover of music and memes has an extensive portfolio that includes the likes of Le Méridien Dubai Hotel & Conference Centre, Transguard group, and local fan favourite Lime Tree Cafe. A few of Monique's skill sets include events and marketing as well as sales and business management.

  • Nicole

    Digital Marketing Manager

    Nicole’s a visually creative vibrant personality with tonnes of energy & passion for all things Digital & Social. With a degree in Marketing & Events Management Nicole has an adaptable & authentic approach working with notable brands within F&B like Yamanote Atelier to luxury brands like Hermes. She's a foodie who loves a good laugh & to be surrounded by good vibes..

  • Qulsoum Zaidi

    Junior Account Executive

    Born in London, originally from Pakistan, brought up in Dubai, educated in Paris, and a reformed Harry Potter fan, Qulsoum has finally found her calling in PR at TishTash. With a diverse background and a variety of work experience, from digital marketing to real estate, she is trying to brand herself as a 21st century polymath. She is passionate about words and people, and being fluent in English, French and Urdu makes her a great communicator. She strongly believes that everyone should be seen and have their voice heard.

  • Scarlett Sykes

    PR Director

    With over 14 years experience in the region, Scarlett started her career in journalism writing for Hello! and Emirates Woman magazine before moving to PR in 2012. She has since launched many International and homegrown brands & concepts into the region, working with the likes of The Grooming Company (JetSet, 1847, NBar), Blue Marlin Ibiza UAE, Gemfields, The Ozen Collection (Maldives), Sofitel Dubai The Palm, and Asprey.

  • Chloe Halliday

    Senior Social Media Executive

    Chloe started her journey in Dubai in 2019 with a passion for Digital & Social Media Marketing and has managed a broad spectrum of industries ranging from fashion, beauty, F&B and lifestyle to name a few. Chloe's eye for creativity goes beyond her years of experience, she's a lover of dogs and all things pink!

  • Rachel Ann

    Social Media Manager

    Born & bred in Dubai, Rachel is fueled with passion for all things social media and digital marketing. Besides living and breathing bringing ingenious ideas to life, she is a lover of creatively communicating through innovative concepts and inspiring content with a unique flair. Client portfolio includes managing a range of prominent UAE and UK brands such as Yamanote Atelier, Speedo, River Aesthetics, SISTERS, The Social Foot and more. Rachel is also a professional at jigsaw puzzles, your ultimate food lover and an occasional skincare guru.

  • Jordan Rennie

    Junior Graphic Designer

    Jordan has a visually creative and enthusiastic personality. With both a masters degree in Fashion communications, marketing & branding and having a strong passion for design; Jordan loves all things creative. She is a firm believer in living each day as it comes and making the most of everything the world has to offer.

  • Greeshma Gopakumar

    Social Media Assistant

    Do you remember Powerpuff Girls’ Bubbles? Greeshma is that when you first meet her! But when you get to know her, her inner Buttercup takes over! Specialized in Media and Communications, she loves everything social and stays up to date on all the social trends, and occasionally try a reel or 2. On a Friday afternoon, you can find Greeshma curled up reading her books or singing away to glory. She describes herself as a voracious daydreamer!

  • Kelly Lawless

    Junior Account Executive

    Young ambitious Irish women new to Dubai with a love for communication and stationary! With a hospitality background and an honours degree in business and marketing, I am eager to prove myself in the world that is Public Relations. Enthusiastic and always up for a challenge and exciting experiences.

  • Sian Abraham

    Account Manager

    Residing in the UAE for 15 years, Sian joins TishTash with a background in Lifestyle Marketing. Sian has a passion for all things Fashion, Fitness and Lifestyle. A mum of two girls, she works across a diverse range of clients including Ready, Set, Go!, Ringside Gym, Coya, Thrift for Good and Comic Con.

  • Darshana Dinesh Kumar

    Account Manager

    Senior Communications Specialist with her ever-ready PR smile on the go, Darshana comes armed with over 8 years of comms experience within the GCC with media relations her most loved tool! Known to be a creative pinata with whacky ideas up her sleeve, Darshana has worked with several luxury and homegrown lifestyle brands in her career. Her life slogan? We got this, mate!