Tish Tash Logo

About Us

TishTash is a female owned and operated boutique beauty and wellness communications agency.  We use our beauty know how and passion for the latest trends to create campaigns that get brands noticed. 

We like to talk.  We know the power of a brilliant story and its importance in building a brand.  Always with a personal touch, we pride ourselves on creative, playful, quality work that delivers awareness, consumer demand and importantly return on investment. 

The agency purposefully remains small in size, working selectively with the best and the brightest emerging and established brands in the industry across the GCC region. 

Our Passionate People

Our Passionate People

We know the storylines that connect with your audiences – because we are your target audience.  Our team of fierce females get it – from millennials to mums to menopausals, we understand what resonates, empowers and spurs them to take action. 

Our Passionate People
  • Natasha Hatherall-Shawe

    Natasha Hatherall-Shawe

    Founder and CEO

    Tash is the beating heart of TishTash. She moved to the region in 2010 and set up TishTash in January 2012. She has over 18 years’ experience in account management, media planning & buying, public relations and marketing working for the likes of Havas, McCann Erikson Global, L'Oreal and Diageo.

  • Polly Williams

    Polly Williams

    Managing Director

    Polly has spent the last 12 years working with some of the biggest health and beauty brands around the world. Before coming to Dubai in 2015 she spent four years in Asia working with P&G and LVMH and before that was based in the UK working across several global fashion, beauty and lifestyle brands. Polly helps Tash run TishTash, overseeing all new business for the agency and TishTash Tots, our new division for kids and family focused brands.

  • Laura Davison

    Laura Davison

    Senior Account Manager

    Laura has lived in Dubai for the last fifteen years and as such, has an in-depth knowledge of the local market. She joined the TishTash family in 2015 with a background in talent management and events. Truly passionate and a perfectionist in all she does, Laura has a wealth of experience working across a diverse range of both local and international clients including Bath & Body Works, The Body Shop, Neal's Yard Remedies, Rossano Ferretti, BSA Legal and Kibsons. A mum of two boys, Laura also handles a number of TishTash Tots clients including Babyzen, Koala Picks and Slurrp Farm.

  • Marwa Mohamed

    Marwa Mohamed

    Account Manager

    Marwa joined TishTash in January 2017 with four years experience in Business Development. Since joining TishTash, Marwa's hard work and passion for the beauty industry have made her a popular and highly valued member of the team. Marwa's client portfolio includes: Organic Pharmacy, Rodial, NuFace, Missha Grown Alchemist, Bath and Body Works, Missha, TKD, Beauty Solutions.

  • Cheryl King

    Cheryl King

    Office Manager

    If Tash is the heart of the agency than Cheryl is the soul of TishTash. With more then 15 years experience in the region, Cheryl expertly ensures that everything in the agency runs smoothly, on time and always with TishTash flair. She keeps everyone happy, throws the best team birthdays and ensures Tash is always topped up with a cup of tea.

  • Ylova Hamdan

    Ylova Hamdan

    Senior Account Manager

    With over 10 years of experience in the PR and media industry, Ylova, who joined TishTash in early 2018, has been both a beauty and lifestyle editor at a popular luxury lifestyle publication and an in-house PR Specialist at one of the region's leading beauty retailers. Ylova's client portfolio includes renowned local and international beauty brands Sukin, Filorga, Skin Republic, Flormar, KJ Serums and Izil Beauty to name a few.

  • Ramla shahid

    Ramla Shahid

    Account Executive

    Ramla has a strong background within the Marketing & Communication sector with 5 years + experience in the Middle East and UK. She has a broad understanding and knowledge within industries varying from hotels, luxury retail (Harrods London), banking and lifestyle brands. She has been a part of one of the biggest events in the Middle East – Dubai Active and Bride Show. Ramla loves to deliver creativity for all she works with and her client portfolio includes HECH, The Ascott, Beauty Solutions and Kibsons.

  • Sonika Santani

    Sonika Santani

    Marketing Executive

    Sonika joined us in 2020, after completing her Masters from University of Arts, London in Media and Communication. She moved careers from Administration to PR and Branding, and has experience working for leading brands in the Middle East. Her passion for PR and everything beauty is what makes her fit at TishTash.

  • Layan AlJammal

    Junior Account Executive

    Layan's a young ambitious PR girl with dreams bigger than life. She's enthusiastic about everything beauty, and so she fits right into TishTash. Being a fresh graduate, she brings young spirit and fresh energy into the team! Layan has graduated from Canadian University Dubai, and has previously worked with many influencers and media in the UAE on note-worthy local campaigns.

  • Karine Jaber

    Head of Design

    Karine is a creative Graphic Designer and Illustrator specialized in logo design, branding, concept creation, packaging design, print collaterals, social media and illustration for kids' books. Fluent in French, Arabic and English, and with a psychology background to help her understand and translate visual concepts, Karine brings the TishTash brand and our clients to life.

  • Indira Kasaeva

    Senior Account Manager

    Indira’s experience encompasses PR including award-winning campaigns for clients. She has worked on an array of local and international brands across beauty, fashion, hospitality and finance. With a degree in journalism, she has a flair for writing and has an in-depth knowledge of the local market, having lived in UAE for over 15 years.

  • Moushmi Bhatia

    Account Manager

    With a Masters degree in Communications & PR and over seven years of global PR experience managing luxury fashion and beauty brands across Milan, Mumbai and Dubai; Moushmi loves all things public relations. In the UAE, she has worked on a diverse portfolio of local and international clients such as Clinique La Prairie, Chloé, Coach, Hugo Boss, Christophe Robin, Prismologie to name a few. At TishTash, Moushmi is excited to be representing emerging and established beauty brands.

  • Shaye Wilson

    Account Director

    Shaye has lived in the UAE for nine years, building her R career in both agency and in-house roles, specialising in lifestyle PR including fashion, F&B, beauty and kids/family focused brands. Notable brands include Banana Republic, Reiss, Gap, Lipsy, Mamas & Papas. Café Nero and Costa Coffee. Shaye’s passion for all things lifestyle and people-focused, as well as her love for the written word spills over into the way that she operates within TishTash on a daily basis, while her enthusiasm for life in general is positively infectious.

  • Monique Wolmarans

    Junior Account Executive

    Having lived in the UAE for over 20 years, Monique is well versed on all the elements that make the vibrant culture filled hub a great home for residents and businesses alike. Equipped with a diploma in Tourism Management, the self-proclaimed lover of music and memes has an extensive portfolio that includes the likes of Le Méridien Dubai Hotel & Conference Centre, Transguard group, and local fan favourite Lime Tree Cafe. A few of Monique's skill sets include events and marketing as well as sales and business management.

  • Nicole

    Head of Social

    Nicole’s a visually creative vibrant personality with tonnes of energy & passion for all things Digital & Social. With a degree in Marketing & Events Management Nicole has an adaptable & authentic approach working with notable brands within F&B like Yamanote Atelier to luxury brands like Hermes. She's a foodie who loves a good laugh & to be surrounded by good vibes..

  • Qulsoum Zaidi

    Junior Account Executive

    Born in London, originally from Pakistan, brought up in Dubai, educated in Paris, and a reformed Harry Potter fan, Qulsoum has finally found her calling in PR at TishTash. With a diverse background and a variety of work experience, from digital marketing to real estate, she is trying to brand herself as a 21st century polymath. She is passionate about words and people, and being fluent in English, French and Urdu makes her a great communicator. She strongly believes that everyone should be seen and have their voice heard.

  • Scarlett Sykes

    Head of Strategy and Planning

    With over 14 years experience in the region, Scarlett started her career in journalism writing for Hello! and Emirates Woman magazine before moving to PR in 2012. She has since launched many International and homegrown brands & concepts into the region, working with the likes of The Grooming Company (JetSet, 1847, NBar), Blue Marlin Ibiza UAE, Gemfields, The Ozen Collection (Maldives), Sofitel Dubai The Palm, and Asprey.

  • Rachel Ann

    Social Media Manager

    Born & bred in Dubai, Rachel is fueled with passion for all things social media and digital marketing. Besides living and breathing bringing ingenious ideas to life, she is a lover of creatively communicating through innovative concepts and inspiring content with a unique flair. Client portfolio includes managing a range of prominent UAE and UK brands such as Yamanote Atelier, Speedo, River Aesthetics, SISTERS, The Social Foot and more. Rachel is also a professional at jigsaw puzzles, your ultimate food lover and an occasional skincare guru.

  • Jordan Rennie

    Junior Graphic Designer

    Jordan has a visually creative and enthusiastic personality. With both a masters degree in Fashion communications, marketing & branding and having a strong passion for design; Jordan loves all things creative. She is a firm believer in living each day as it comes and making the most of everything the world has to offer.

  • Greeshma Gopakumar

    Social Media Assistant

    Do you remember Powerpuff Girls’ Bubbles? Greeshma is that when you first meet her! But when you get to know her, her inner Buttercup takes over! Specialized in Media and Communications, she loves everything social and stays up to date on all the social trends, and occasionally try a reel or 2. On a Friday afternoon, you can find Greeshma curled up reading her books or singing away to glory. She describes herself as a voracious daydreamer!

  • Darshana Dinesh Kumar

    Account Manager

    Senior Communications Specialist with her ever-ready PR smile on the go, Darshana comes armed with over 8 years of comms experience within the GCC with media relations her most loved tool! Known to be a creative pinata with whacky ideas up her sleeve, Darshana has worked with several luxury and homegrown lifestyle brands in her career. Her life slogan? We got this, mate!

  • Ghida Abou Zaki

    Account Manager

    Ghida is an enthusiastic lady with lots of energy and big dreams. Backed up with more than 7 years of experience, her expertise in media relations, strategic management and public relations has helped an array of clients to address their respective marketing an PR challenges within the Middle East.

  • Cleo Ames

    Junior Account Executive

    Cleo was born and bred in South Africa, worked in London for 2 years and has now landed up in Dubai. After working most of her adult years as a professional ballet dancer, Cleo loves her new role in PR, working alongside an amazing team and networking with other professionals in the industry. Outside the office Cleo has a passion for makeup artistry and went to makeup school in Cape Town. Her favourite makeup is bridal makeup and loves being part of someone's special day.

  • Georgina Scott

    Account Director

    Georgina comes from a background of 8 years in agency-side Public Relations, with experience in handling a diverse mix of consumer and corporate accounts. Having worked in both the London and UAE markets, Georgina has resided in the region for 6+ years and led communications teams for both international and local brands. With a natural love for writing and a passion for the lifestyle and luxury sectors, Georgina joins TishTash with a wealth of industry and regional knowledge as well as an enviable little black book of media and influencer contacts.

  • Neha Anwar

    Account Manager

    Neha comes to TishTash with a strong background in lifestyle and hospitality. She has worked in the PR industry servicing clients that also include fashion and beauty. Neha has a passion for strategy and finding new and creative way to amplify brands. She has worked on brands like Hugo Boss, Loro Piana, Nespresso, Nikki Beach Resort & Spa, Indochine, Shanghai Me and W Abu Dhabi to name a few.

  • Grace Snape

    PR Assitant

    Grace has spent the last 6 years growing her family but is now beyond excited to be part of the TishTash team. With 5 years in the region and a background in Investment Management, Grace is excited to begin her new journey in the PR world, working for an amazing company.

  • Aemen Aisha

    Social Media Executive

    Born & raised in Dubai, originating from Pakistan. Aemen is a 24 yr, self proclaimed Reels queen. With over 2 years of experience in marketing, She brings a sense of young and trendy perspective to the team. She has worked with high end bloggers and managed accounts like Hummingbird bakery, Igloo ice cream. In her spare time, she loves going on adventures & blogging about it. 

  • Rifa Khan

    Social Media Assitant

    Bred in Dubai, Rifa loves all things fashion, beauty & marketing. After completing her Bachelors in Fashion Marketing & Retail Management, she has gained valuable experience in Pre-owned Luxury Fashion & now is a part of TishTash as a Social Media Intern. Her aim here is to gain valuable knowledge & experience across all genres of brands & grow immensely. Not to forget? She's a die-hard fan of The Weeknd.